Director of Marketing

Fred Hutchinson Cancer Center is an independent, nonprofit organization providing adult cancer treatment and groundbreaking research focused on cancer and infectious diseases. Based in Seattle, Fred Hutch is the only National Cancer Institute-designated cancer center in Washington.

With a track record of global leadership in bone marrow transplantation, HIV/AIDS prevention, immunotherapy and COVID-19 vaccines, Fred Hutch has earned a reputation as one of the world's leading cancer, infectious disease and biomedical research centers. Fred Hutch operates eight clinical care sites that provide medical oncology, infusion, radiation, proton therapy and related services, and network affiliations with hospitals in five states. Together, our fully integrated research and clinical care teams seek to discover new cures to the world's deadliest diseases and make life beyond cancer a reality.

At Fred Hutch we value collaboration, compassion, determination, excellence, innovation, integrity and respect. These values are grounded in and expressed through the principles of diversity, equity and inclusion. Our mission is directly tied to the humanity, dignity and inherent value of each employee, patient, community member and supporter. Our commitment to learning across our differences and similarities make us stronger. We seek employees who bring different and innovative ways of seeing the world and solving problems. Fred Hutch is in pursuit of becoming an anti-racist organization. We are committed to ensuring that all candidates hired share our commitment to diversity, anti-racism and inclusion.

As a member of a robust team, the Director of Marketing leads the development and ensures the execution of Fred Hutch's marketing strategies, supporting organizational objectives around clinical growth, philanthropy, and national reputation, among others. Reporting to the AVP for Marketing, the Director of Marketing leads and mentors other marketing team members, has a collaborative relationship with the Senior Director for Content, and works closely with other teams in the Marketing & Communications department and stakeholders across Fred Hutch. The Director of Marketing oversees the marketing team's research and analytics, strategy and planning, and evaluation and reporting efforts, as well as being responsible for ensuring that all of the team's marketing plans are executed. This leader holds primary responsibility for the marketing team's KPIs. The Director of Marketing must be a seasoned and compelling written and verbal communicator, skilled at collaboration and working across multiple levels of an organization, deeply knowledgeable about using data-driven insights to develop strategic marketing plans and ensure alignment, and adept at managing complex projects. Deep experience in healthcare, and with a research organization, is strongly preferred.

Responsibilities and essential job functions include but are not limited to the following:

Research, analysis and insights (15%)
• Surveys research and data; identifies gaps in understanding market or consumer behavior.
• Analyzes market trends and competitor activities for threats or opportunities.
• Oversees acquisition of market research to better understand consumer behavior.
• Collaborates to integrate first- and third-party data collected across marketing and content teams.
• Leads team in delivery of sophisticated research and data summaries, with insights that can be used to develop marketing strategies and/or improve performance.
• Strategy and planning (30%)
  • Gathers insights from strategic business partners and uses them to develop annual priorities.
  • Leads development of marketing strategies in support of team, department and organizational goals.
  • Develops annual marketing budget and ensures budget allocations support strategies.
  • Delivers detailed, rigorous, achievable plans for how to execute on strategies and achieve results.
  • Ensures department strategic planning processes are supported with effective project management.
  • Leads team in delivery of smart, strategic, evidence-driven presentations of marketing plans, with responsibility for ensuring stakeholder alignment around plans and for the function.
• Execution (20%)
  • Regularly identifies opportunities for improving how the marketing team executes on plans.
  • Prioritizes and implements improvements to project, campaign, and team management.
  • Assigns project or campaign leads, monitors efforts, helps remove barriers to successful execution.
  • Ensures tight integration with, and alignment across, other department teams.
  • Advocates for and supports appropriate use of the brand in marketing activities.
• Evaluating and reporting (10%)
  • Leads the definition of marketing team outcomes and appropriate metrics.
  • Advises team members on strategy, campaign or plan results.
  • Monitors budget/financial information across the marketing team.
  • Bears primary responsibility for reporting on overall marketing outcomes, results, and budgets.
  • Leads team in delivery of succinct, useful project, campaign, or plan presentations, with insights that can be used to develop marketing strategies and/or improve performance.
• Team and vendor management and mentoring (20%)
  • Manages the marketing team, both direct and indirect reports, to achieve department and organizational objectives.
  • Mentors marketing team members, supporting their professional development and helping them develop their skills and careers.
  • Fosters a team culture that is inclusive, curious, kind, smart, balanced, and high-performing.
  • Regularly evaluates the need for additional support from outside vendors and ensures that vendor relationships with the marketing team are productive and high-functioning.
• Other duties as assigned (5%)

SCOPE OF RESPONSIBILITY:

• Level of autonomy
  • Acts with independent authority for orchestrating and managing the people, processes, and projects for their defined scope.
  • Independently supervises the work of staff members with authority for first-line issue resolution for direct reports and second- or third-line issue resolution within the reporting hierarchy of their team.
• Financial responsibility
  • Oversees annual budget development across the entire marketing team, including making determinations about allocations in support of clinical growth (service line) priorities.
  • Tracks performance and adjusts spend as needed to meet budget.
  • Role includes purchasing authority and financial reporting responsibilities, in the aggregate (all marketing expenditures) and for specific projects (e.g., service line plans).

MINIMUM QUALIFICATIONS:

• Bachelor's degree or equivalent combination of education and experience.
• Minimum of 8 years experience in a similar marketing leadership role, developing comprehensive marketing priorities and plans, developing marketing budgets, and leading teams to successfully achieve marketing outcomes.
• Minimum of 3 years management experience.

PREFERRED QUALIFICATIONS:

• Master's degree in business, public health or public administration.
• 3+ years experience in a similar role in a healthcare, scientific research and/or academic organization; experience with oncology service delivery or research strongly preferred.
• High-energy, mission-driven leader with a strong work ethic, high performance expectations and a "can do" attitude.
• Demonstrated expertise in marketing-related subjects (marketing planning, market research, consumer behavior, marketing analytics, etc.).
• Successful track record of project leadership in a cross-functional environment requiring effective collaboration and project management with teams, internal stakeholders, agencies, and/or consultants.
• Curiosity and Adaptability - Willingness to listen and learn, remain open and curious. High level of comfort learning new information and using it to adapt and improve strategies and tactics. Eagerness to learn and become proficient in new software platforms and work processes.
• Business & Management - strong understanding of budgets, business planning, and work unit operations.
• Critical Thinking - ability to synthesize a large amount of information and anticipate needs, draw accurate conclusions.
• Problem Solving - ability to grasp details of situation quickly and convert thinking from listening & learning to volunteering and facilitating solutions.
• Systems Thinking - ability to understand the flow of a process, how all pieces fit together, and how making a change will impact the entire system.
• Data Analytics - ability to understand data and how best to use it to gain a deeper understanding of what is happening or to make decisions.
• Communication - ability to communicate verbally, in writing, or through other forms of visualization to effectively convey an idea, concept, or specific information.
• Presentation Skills - ability to present complex information in a way that effectively engages audiences and provides a solid basis for understanding & decisions.
• Project management - Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities. Deadline-driven with a track record of completing and delivering quality products. Strong familiarity with Asana or similar project management tools.
• Collaboration/Facilitation - ability to increase the likelihood, strength, or effectiveness of the outcome of a diverse group of constituents. Ability to work collaboratively with stakeholders, agencies and producers. Ability to work vertically and horizontally with people of various educational, professional, and organizational differences.
• Emotional Intelligence - ability to manage one's own emotions and the emotions of others and apply them towards thinking and problem solving. Demonstrated ability to work well under pressure and adapt quickly to changing business priorities.

A statement describing your commitment and contributions toward greater diversity, equity, inclusion, and antiracism in your career or that will be made through your work at Fred Hutch is requested of all finalists.

The annual base salary range for this position is from $130,728 to $206,585, and pay offered will be based on experience and qualifications.

This position may be eligible for relocation assistance.

This position may be eligible for sign on bonus.

Fred Hutchinson Cancer Center offers employees a comprehensive benefits package designed to enhance health, well-being, and financial security. Benefits include medical/vision, dental, flexible spending accounts, life, disability, retirement, family life support, employee assistance program, onsite health clinic, tuition reimbursement, paid vacation (12-22 days per year), paid sick leave (12-25 days per year), paid holidays (13 days per year), paid parental leave (up to 4 weeks), and partially paid sabbatical leave (up to 6 months).