Social Media Content Creator / Copywriter

Aquent is partnering with a leading organization at the forefront of its industry, dedicated to transforming complex insights into clear, compelling narratives that resonate with diverse audiences. This company is seeking a talented individual to significantly elevate its digital presence and thought leadership. If you're a master of words with a keen eye for social media dynamics, this is your chance to make a substantial impact by shaping how key messages are communicated and perceived across critical platforms.

About the Opportunity

We are seeking a dynamic content creator and copywriter to craft authentic and engaging content that drives corporate communications, marketing initiatives, and sales objectives. In this pivotal role, you will be the architect of compelling narratives, transforming raw information, expert insights, and initial drafts into polished, on-brand messaging. Your work will directly influence how the organization connects with its professional audience, positioning its subject matter experts as true thought leaders and enhancing brand awareness across key digital channels.

What You'll Do

• Develop and refine engaging social media posts, with a particular focus on LinkedIn, ensuring alignment with corporate messaging, brand voice, and marketing objectives.
• Transform rough drafts, brainstorms, and existing materials into concise, polished social media content, short-form newsletters, and other vital marketing assets.
• Elevate content provided by internal teams and subject matter experts, ensuring clarity, consistency, professionalism, and an authentic human tone.
• Collaborate closely with internal stakeholders and subject matter experts to gather crucial insights, clarify complex topics, and translate them into accessible, audience-focused content.
• Support the creation of corporate newsletters and specialized LinkedIn newsletter content, organizing information into cohesive themes and compelling narratives.
• Identify key takeaways and develop central messages that strategically support sales initiatives, thought leadership campaigns, and overall brand awareness.
• Organize and develop content for various platforms, including LinkedIn, Bluesky, and Reddit, with the goal of engaging audiences and establishing subject matter experts as industry leaders.
• Maintain a consistent corporate voice across all content, ensuring messaging is polished, professional, engaging, and adheres to established brand standards.
• Partner with marketing leadership and internal content stakeholders to develop content, incorporate feedback, and secure necessary approvals prior to publication.

What You'll Bring

Must-Have Qualifications

• Proven experience in social media content creation, copywriting, content marketing, editorial writing, or a closely related field.
• Exceptional writing, editing, proofreading, and storytelling abilities.
• Demonstrated understanding of LinkedIn content best practices and strategies for engaging professional audiences.
• Ability to synthesize unstructured information and rough drafts into concise, compelling, and impactful messaging.
• Strong judgment in identifying key themes, organizing complex information, and communicating challenging topics with clarity.
• Adeptness at adapting writing style to align with corporate brand guidelines, marketing objectives, and diverse target audiences.
• Excellent communication and collaboration skills, particularly when working with subject matter experts and cross-functional teams.
• Highly organized, proactive, detail-oriented, and capable of managing multiple assignments independently.

Nice-to-Have Qualifications

• Familiarity with Bluesky, Reddit, and other emerging social media platforms.
• Basic graphic design or Canva experience.

Engagement Details

• This is a freelance opportunity, estimated at 10-15 hours per week, with potential for increased hours during high-priority initiatives.
• You will work closely with marketing leadership, market unit leads, and internal editorial/content stakeholders.
• Marketing stakeholders will provide direction and approve all final content before publication.