Email Marketing Specialist

Aquent is proud to partner with a prominent leader in the automotive financial services sector, an organization dedicated to empowering customers through innovative financial solutions. In this role, you will have the unique opportunity to directly shape the digital customer experience, driving engagement and brand consistency across critical communication channels during a major marketing technology evolution.

We are seeking a dynamic and technically adept marketing professional to join our partner's team and lead the charge in transforming how they connect with their audience. By blending your expertise in HTML development with your creative design skills, you will play a pivotal role in building, deploying, and optimizing high-impact digital communications within a leading marketing cloud platform. Your work will directly influence the visual appeal, technical integrity, and strategic success of every customer touchpoint, making a tangible difference in the digital journey of millions of users.

What You'll Do

• Develop, build, and meticulously maintain HTML email templates within a leading marketing cloud platform.
• Write and edit clean, effective HTML code to craft and format engaging marketing emails and essential customer communications.
• Integrate diverse digital content, including text, graphics, and existing creative assets, into email templates, ensuring optimal display across all devices and platforms.
• Create and prepare high-resolution digital creative assets, such as PNG files, for consumer-facing websites and email campaigns.
• Source, adapt, and incorporate approved visual assets, including product imagery, into digital marketing materials.
• Develop and update visual content to support new product launches and website content refreshes, maintaining brand integrity.
• Collaborate closely with marketing, IT, development, QA, and business stakeholders to coordinate the seamless execution of digital communications and website updates.
• Manage IT tickets for website changes, email development, and other marketing-related requests, ensuring timely resolution.
• Partner with internal business teams to translate strategic objectives into effective email campaigns, website content, graphics, and other digital communications.
• Contribute to quality assurance processes, verifying that all content, creative assets, and communications meet business requirements and brand standards prior to deployment.

What You'll Bring

• Hands-on experience in developing HTML email templates, including writing and editing HTML code.
• Proven experience with Salesforce Marketing Cloud, specifically in email template creation and development.
• Demonstrated ability to create, edit, or prepare digital creative assets for websites and email communications.
• Proficiency in working with various digital image formats, including high-resolution PNG files.
• A solid understanding of responsive digital experiences and how content and creative assets adapt across desktop, mobile websites, and mobile applications.
• Exceptional attention to detail and a commitment to maintaining visual consistency and adhering to established brand standards.
• Experience collaborating effectively with cross-functional teams, including marketing, IT, development, QA, and diverse business stakeholders.
• Strong organizational, communication, and problem-solving skills, with the ability to manage multiple requests and priorities while maintaining accuracy and quality.

What Will Set You Apart

• Experience within automotive, consumer finance, financial services, or other customer-focused marketing environments.
• Familiarity with established brand guidelines and working with approved creative assets.
• Understanding of email campaign production, digital content management, and website update processes.
• Experience coordinating work through IT ticketing systems and development sprints.
• Familiarity with quality assurance processes for email campaigns and digital content.
• Experience creating graphics for customer statements, letters, or other business communications.