Sr. Director, Software GTM & Strategy [REMOTE]

Iteris is seeking a Sr. Director, Software GTM & Strategy to lead the growth, commercialization, and go-to-market strategy for our ClearGuide and ClearData platforms. This leader will own the strategy and business performance for these solutions, connecting Product, Sales, Marketing, and Customer Success to define market priorities, commercial models, routes to market, and the capabilities required to scale recurring software and data revenue.

The Sr. Director will lead a specialized ClearGuide commercial team and work across the broader Iteris organization to drive adoption and growth across:

• Public sector agencies, including DOTs, cities, traffic operations, safety, and planning organizations
• Engineering and consulting firms
• Private-sector data consumers, including insurance, ISVs, and enterprise analytics customers

This role requires a leader who can translate market opportunity and customer needs into product strategy, commercialization, GTM execution, and measurable business growth.

Candidates located within commuting distance will be expected to be onsite four days per week at our Irvine, CA office. Candidates residing outside the area may be eligible for a remote role.

What you will be doing:

• Own the multi-year GTM strategy and business plan for ClearGuide and ClearData
• Define market priorities, customer segmentation, routes to market, competitive strategy, and growth initiatives
• Own business performance across bookings, ARR, adoption, expansion, retention, and profitability
• Identify new market opportunities, customer segments, use cases, and business models that expand the addressable market
• Translate growth opportunities into clear investment, resource, and organizational priorities
• Establish annual objectives, operating plans, and KPIs aligned to Iteris' broader software growth strategy
• Serve as the commercial counterpart to Product, connecting market requirements and customer needs to product strategy and investment priorities
• Lead commercialization strategy across packaging, pricing, positioning, monetization, and routes to market
• Define scalable approaches to pilots, adoption, conversion, and expansion
• Develop repeatable commercial plays by customer segment, persona, and use case
• Establish structured feedback loops between customers, Sales, Customer Success, and Product to improve market fit and accelerate adoption
• Lead and develop the specialized ClearGuide commercial team and define the capabilities required to support future growth
• Establish clear operating models and accountability across the ClearGuide team, Field Sales, and Customer Success
• Enable the broader Iteris sales organization to identify, position, and advance ClearGuide and ClearData opportunities
• Partner with Marketing to develop positioning, demand-generation programs, thought leadership, and segment-specific campaigns
• Develop strategic relationships with agencies, consultants, partners, and other ecosystem participants that expand market access and influence
• Build the organizational capabilities, processes, and talent required to scale the business
• Establish operating cadence and visibility across pipeline, forecast, conversion, adoption, expansion, and retention
• Develop and track SaaS and data-business KPIs that measure both near-term execution and long-term customer value
• Partner with Finance on business performance, investment priorities, and P&L contribution
• Use market intelligence, customer feedback, and performance data to continuously refine GTM strategy and resource allocationTurn successful customer engagements and use cases into repeatable GTM plays that can scale across the broader organization

What you need to be successful in this role:

• Bachelor's degree preferred
• 10+ years of experience in GTM, SaaS, data, analytics, enterprise technology, or related businesses, including senior leadership responsibility
• Proven success developing and executing GTM strategies that have scaled recurring-revenue businesses
• Demonstrated experience building or scaling a product line, market, or commercial business
• Strong experience working across Product and Sales, including commercialization, packaging, pricing, positioning, and customer adoption
• Experience building and leading high-performing commercial teams and influencing broader sales organizations
• Strong understanding of SaaS and recurring-revenue business models and metrics
• Demonstrated ability to translate market and customer insights into product, commercial, and investment priorities
• Strong executive presence with the ability to influence across Product, Sales, Marketing, Customer Success, Finance, and executive leadership
• Ability to operate effectively across both strategy and execution in a growth-oriented environment
• Experience in transportation, infrastructure technology, GovTech, traffic analytics, or smart-city markets strongly preferred
• Experience commercializing data and analytics solutions into public- and private-sector markets is a plus

The anticipated on target earnings for this role are $300,000 to $325,000. This amount includes annual base pay plus quarterly commissions. Actual pay offered may be below or above these amounts, depending on the individual's job-related knowledge, skills, and experience.

#LI-REMOTE

#srdirectorsoftwaregtmandstrategy

What's in it for you:

• Quarterly Sales Commissions
• 401(k) with immediate matching and no vesting period
• Open Paid-Time-Off [PTO] benefits
• Comprehensive medical, dental, and vision coverage
• Life insurance
• Medical reimbursement plans
• Disability coverage
• Education assistance program

Iteris, Inc. is a provider of smart mobility infrastructure management solutions and part of the Almaviva Group businesses serving the transportation and logistics industry. Iteris' cloud-enabled solutions help public transportation agencies, municipalities, commercial entities, and other transportation infrastructure providers monitor, visualize, and optimize mobility infrastructure to make mobility safe, efficient, and sustainable. As a pioneer in intelligent transportation systems technology, Iteris' advanced detection sensors, mobility and traffic data, software-as-a-service offerings, and consulting services represent a comprehensive range of mobility infrastructure management solutions that serve customers in the United States and internationally. For more information, visit Iteris' website at www.iteris.com.

The Almaviva Group designs, implements, and manages advanced technological solutions and systems and related logistics structures for companies and public administrations operating in a variety of sectors, including, but not limited to, transport, logistics, agriculture, digital health, defense and security, energy, utilities, financial services, industry, telecommunications, and media. For more information, visit Almaviva's website at www.almaviva.it.

Iteris, Inc. is an Affirmative Action and Equal Employment Opportunity (EEO) employer. We do not discriminate on the basis of age, race, gender identity and expression, color, sexual orientation, marital status, pregnancy or related conditions (including breastfeeding), national origin/ancestry, religion, military/veteran status, genetic information, citizenship status or any other characteristic and group protected by applicable law. Iteris, Inc. complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a physical or mental disability. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. A valid driver's license may be required based on essential duties.