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Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX. Digital Marketing Manager
Top Skills:
- Stakeholder management
- Process improvement
- Product Roadmapping
Summary: The main function of a digital marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical digital marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities:
- Lead end to end execution of new product launches across the digital storefront.
- Develop launch timelines, readiness checklist and go live plans.
- Coordinate launch readiness across category, merchandising, engineering, marketing and content POCs.
- Ensure products launch on time with complete assets, specs, pricing and merchandising.
- Own Product Finder and guided selling experiences.
- Continuously optimize recommendation and sort order logic based on customer behavior and business priorities.
- Manage governance of product specifications and technical content.
- Ensure consistency, completeness, and accuracy across all product detail pages.
- Drive Standardization of specification templates and schemas across categories
- Partner with Product Information Management (PIM) teams to improve data quality.
- Oversee the product comparison experiences across all categories.
- Define and maintain comparison attributes and product groupings.
- Improve comparison tools to support informed purchasing decisions and increase conversion.
- Serve as the primary business lead related to launch GTM across eCommerce and marketing divisions.
- Drive alignment on project priorities, timelines, risks and dependencies.
- Lead recurring cross-functional meetings, QA reviews and launch readiness reviews.
- Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches.
- Own product launch calls and checklists.
- Develop standardized process for digital shopping experience.
- Improve operational efficiencies to launch through automation, documentation and scalable workflows.
- Create playbooks and best practices for launch GTM.
- Monitor and report on KPIs.
- Use customer insights and analytics to identify opportunities and recommend enhancements.
Requirements:
- Bachelor's degree in Marketing, Business, operations or related field
- 5+ years' experience in ecommerce digital product operations or digital experience management
- Experience partnering with product, engineering, UX, analytics and marketing teams
- Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
- Proven ability to manage multiple complex initiatives in a fast-paced environment
- Excellent project management, communication and stakeholder management skills.
- Strong analytical and problem-solving capabilities with experience using data to drive decisions
- Fluent in Microsoft Word, Excel, and PowerPoint
- Fluent in JIRA, Confluence, or equivalent project management systems
- Must be organized and highly detail oriented
Preferred Skills:
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Expert ability to work independently and manage one's time.
- Strong mentoring skills necessary to provide support and constructive performance feedback.
- Expert knowledge of principles and methods for showing, promoting, and selling products or services.
- Expert ability to develop marketing and pricing strategy.
- Expert knowledge of media production, communication and dissemination techniques and methods.
Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, and Paid Time Off, plus more!
About Us
At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact. Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.
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Staffmark Group
$70.00-$70.00
paid time off, 401(k)
Aug 01, 2026