New

Marketplace Marketing and Promotions Specialist

Macy's
$67,560.00 - $112,440.00 / yr
paid time off, paid holidays, tuition reimbursement, 401(k)
United States, New York, New York
Aug 01, 2026
Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview Marketplace Marketing and Promotions Specialist, the specialist manages marketplace marketing and promotional functions and develops and executes strategies that drive brand awareness, customer engagement, and sales growth across Macy's Marketplace. What You Will Do * Manage seller participation deadlines for key marketing campaigns, stories, and seasonal initiatives. * Set up, audit, and execute seller-facing promotional campaigns within the marketplace platform using the Operator Campaign tool. * Collaborate with Site Merchandising on major sitewide events and initiatives (e.g., Black Friday, Cyber Monday). * Coordinate with Seller Success and Affiliate teams to support promotional event sign-ups, seller communications, affiliate opportunities, and brand placement initiatives. * Manage seller opt-in processes for promotions, including value-add coupons, affiliate opportunities, flash sales, and other marketplace campaigns. * Develop data-driven promotional plans by analyzing historical performance, seller participation trends, and campaign results, ensuring alignment with broader marketplace promotional strategies. * Monitor campaign performance and key performance indicators (KPIs), providing insights and recommendations to optimize promotional effectiveness, seller engagement, and marketplace growth. * Maintain promotional calendars and ensure campaigns are launched and completed according to established timelines. * Stay informed on industry trends and marketplace policies to ensure compliance and identify opportunities for continuous improvement. * Foster an inclusive and respectful work environment that strengthens relationships and promotes authentic connections with colleagues, customers, and communities. * Perform additional duties and responsibilities as assigned. Skills You Will Need Marketing & Promotions Coordination: Experience managing marketing campaigns, promotional events, seller participation deadlines, and brand launches across digital and owned marketing channels. Cross-Functional Collaboration: Strong ability to partner with Seller Success, Site Merchandising, Marketing, and Affiliate teams to execute initiatives and ensure alignment across departments. Project & Deadline Management: Proven organizational skills with the ability to manage multiple projects, coordinate timelines, and ensure timely completion of deliverables in a fast-paced environment. E-Commerce & Marketplace Operations: Understanding of marketplace environments, seller engagement, merchandising support, promotional programs, and online retail operations. Analytical & Performance Monitoring: Ability to monitor and analyze KPIs, evaluate marketing performance, identify trends, and recommend improvements to drive customer engagement and sales growth. Promotional Auditing & Quality Assurance: Attention to detail in reviewing promotions, validating campaign setup, troubleshooting issues, and ensuring accuracy prior to launch. Communication & Relationship Building: Excellent verbal and written communication skills with the ability to build strong relationships with sellers, internal stakeholders, and cross-functional partners. Problem Solving & Troubleshooting: Ability to identify, investigate, and resolve issues related to promotional campaigns, email linking, content submissions, and operational processes. Affiliate & Brand Partnership Support: Experience coordinating affiliate opportunities, promoting new brands, and supporting strategic initiatives that increase marketplace visibility. Adaptability & Team Focus: Strong interpersonal skills, flexibility, and commitment to fostering an inclusive, collaborative work environment while supporting evolving business needs. Who You Are * Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. * Proven experience in marketing, preferably in a marketplace environment * Strong understanding of marketplace platforms such as Amazon, Walmart, eBay, etc. * Highly organized with strong attention to detail * Ability to work collaboratively in a team-oriented environment * Proficient in Microsoft Office and marketing tools/software * Familiarity with SEO principles and e-commerce best practices is a bonus! * This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities. * Able to work a flexible schedule based on department and company needs. What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. Some additional benefits we offer include: * Merchandise discounts * Performance-based incentives * Annual merit review * Employee Assistance Program with mental health counseling and legal/financial advice * Tuition reimbursement Access the full menu of benefits offerings [here](https://employeeconnection.net/CareerSiteMedia/2024_2025_Professional_BAAG_Macys_Bloomingdales.pdf). About Us This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. DIGITAL00 This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.