Senior Marketing Manager - Health Systems

Quest Diagnostics is a leading provider of diagnostic testing, information, and services that help patients and physicians make informed healthcare decisions. We are seeking aSenior Marketing Manager, Health Systems Marketingto support commercial growth initiatives through well-coordinated B2B marketing programs.

We are seeking a commercially-minded marketing leader to own account-based marketing for new account acquisitions across our target health system accounts. This role sits at the intersection of marketing and sales, acting as a true co-owner of account outcomes alongside health system sales reps, not just a program supporter.

The ideal candidate brings both strategic marketing vision and hands-on execution, leads the sales team's efforts in tandem with marketing deployments, and continuously raises the bar on what ABM can do for our health system business.

• Own new account acquisition outcomes across target health system accounts, partnering with sales reps as a peer in commercial strategy
• Set the agenda for account-based marketing strategy, driving adoption of marketing programs, and ensuring tight alignment between marketing activity and sales priorities
• Develop and execute 1:1 and 1:few ABM strategies, including account selection, stakeholder mapping, messaging, and multi-channel activation across Demandbase, Eloqua, and LinkedIn
• Navigate complex health system buying groups - including clinical, administrative, and executive stakeholders - with tailored messaging and coordinated outreach
• Drive innovation in and beyond the ABM program, bringing new ideas on how to approach, engage, and win health system accounts
• Make prioritization and investment decisions based on pipeline impact and account-level business value
• Continuously optimize programs based on engagement data, pipeline progression, and direct sales feedback
• Support broader marketing initiatives as needed, including campaign work outside the ABM program, ensuring health system market perspective is represented across efforts
• Contribute to voice of customer research, bringing field and account insights into customer understanding that informs messaging, positioning, and program development

Required Qualifications

• Bachelor's degree required, Master's degree preferred
• 8-12+ years of B2B marketing experience, with significant focus on ABM or enterprise marketing
• Deep familiarity with health system buying dynamics, including IDN structures and clinical/administrative stakeholder navigation
• Proficiency with ABM and marketing automation platforms (Demandbase, Eloqua, LinkedIn)
• Track record of leading cross-functional relationships, particularly with sales, at a peer level

What We're Looking For

• A commercial mindset, you think in account wins, in addition to campaign outcomes
• Intellectual curiosity and a drive to push what ABM can be, not just execute what it's always been
• Ownership mentality with the discipline to translate vision into coordinated, high-quality execution
• Versatility and range - comfortable moving between deep account work, broader campaign support, and customer research as business needs evolve

What Success Looks Like

• Recognition by sales reps as a true commercial partner, not a marketing support function
• Multi-stakeholder engagement within the Health Systems business unit that meaningfully advances pipeline
• A point of view on ABM that influences how the broader program evolves over time