Director - Advocacy & Influencer Medical B2B (LDB)

Job Title: Director - Medical Advocacy & Influence Strategy

Division: L'Oreal Dermatological Beauty (LDB)

Location: Hudson Yards, New York City

Who We Are

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal, our Digital team sits at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world - and by embedding digital into everything we do, we are redefining how beauty connects with consumers. When beauty and tech collide, the impossible can happen. Come join our dynamic team!

What You Will Do

This is a rare opportunity for a strategic, insight-driven leader to define and elevate LDB's medical advocacy presence across the skincare and haircare space. As Director of Medical Advocacy & Influence Strategy, you will use market data, creator intelligence, and industry trends to develop the strategies, programs, and frameworks that keep LDB at the forefront of medical influence - equipping our brands with the insights and direction they need to activate with impact.

You will serve as LDB's internal authority on medical creator trends and advocacy best practices, translating what is happening in the landscape into clear, actionable strategies that drive divisional and brand growth.

Market Intelligence & Creator Landscape

• Analyze the medical creator landscape across platforms (TikTok, Instagram, YouTube, LinkedIn, podcasts, and emerging channels) to identify top-performing content, trending voices, and white space opportunities across relevant HCP specialties.
• Synthesize creator performance data, content trends, and audience insights to surface strategic recommendations for brand teams on which voices, topics, and content formats are driving the highest share of influence in the category.
• Track competitive positioning within the medical creator space, providing LDB brands with a clear view of where we lead, and where the greatest opportunity lies.
• Stay continuously informed on emerging advocacy tactics, platform shifts, and HCP content trends, translating signals into proactive strategic counsel for brand and marketing teams.

Strategy, Programs & Community Development

• Lead the development of LDB's Medical Advocacy Strategy, grounded in market data and category insights, ensuring alignment across brands, the CDMO team, and key functions including marketing, medical relations, PR, commercial, and digital.
• Design and evolve divisional advocacy programs - including tentpole campaign frameworks, product launch playbooks, seeding approaches, and creator development tracks - that brand teams can activate with consistency and scale.
• Build and champion community strategies that grow LDB's presence among healthcare professionals on social media, expanding the pool of medically credible voices advocating in our categories across nano, micro, and macro tiers.
• Define the Medical Spokesperson Strategy for LDB, working with the CDMO team to identify synergies across brands, topics, and activation moments, and ensuring strategic coherence at the divisional level.

Insights, Reporting & Strategic Counsel

• Own advocacy reporting and insights for LDB - defining the right KPIs, synthesizing performance data across campaigns and brands, and delivering regular, executive-ready updates that connect advocacy activity to business outcomes.
• Translate performance data into strategic recommendations, identifying what is working, what needs to shift, and where LDB should invest next to grow its medical share of influence.
• Identify cross-brand opportunities using data - surfacing moments, creators, or content territories where a coordinated divisional approach can amplify impact beyond what individual brands can achieve alone.
• Provide strategic counsel to brand teams on campaign planning, creator selection, and content strategy - ensuring every advocacy activation is grounded in data and aligned to divisional priorities.
• Support forecast accuracy for medical advocacy budgets, partnering with brand and finance teams to connect investment decisions to performance insights and strategic priorities.
• Serve as LDB's medical advocacy center of excellence - the go-to expert for marketing, medical, PR, commercial, and digital teams seeking strategic guidance, industry intelligence, and best practice frameworks.

Brand Enablement & Cross-Functional Alignment

• Equip brand teams to activate HCP creator partnerships with confidence, providing strategic briefs, insight-led recommendations, compliance guardrails, and clear performance benchmarks that enable brands to lead their own creator engagements effectively.
• Guarantee message coherence across all touchpoints - B2B, B2C, and B2B2C - by working closely with medical relations, marketing, medical detailing, PR, commercial, and digital teams to ensure the right message reaches the right audience through the right channel.
• Partner with Corporate Affairs & Engagement and the Divisional Head of Communications on relevant industry body engagement, ensuring advocacy programs align with L'Oreal's broader reputation standards.
• Act as the integrity anchor for medical advocacy at LDB - ensuring all programs, strategies, and brand activations adhere to L'Oreal's standards for working with healthcare professionals.

What We Are Looking For

Required Qualifications

1. Bachelor's degree (BA/BS); 8-10 years of professional experience spanning digital marketing, advocacy, data-driven strategy, and/or the medical or pharmaceutical industry.
2. Strong analytical skills - able to interpret creator performance data, campaign insights, and market trends to develop clear, strategic recommendations.
3. Demonstrated experience designing and scaling advocacy strategies and programs across a matrixed organization - a strategic leader who builds frameworks others can execute against.
4. Experience working in or with the medical, pharmaceutical, or health & wellness creator ecosystem, with a strong understanding of HCP compliance requirements and content dynamics.
5. Proven ability to synthesize complex data and market intelligence into actionable strategies that drive brand and divisional decisions.
6. Experience managing vendors, agencies, and advocacy platforms, including budget ownership and performance accountability.
7. Strong cross-functional leadership skills - able to align marketing, medical, digital, commercial, and communications teams around a shared strategic direction.
8. Proficiency in social listening and creator analytics tools (e.g., Sprinklr, Traackr, CreatorIQ, Brandwatch, Tubular, or equivalent platforms).
9. Excellent reporting and communication skills - able to present complex insights clearly and compellingly to brand teams and senior leadership alike.
10. Strong project and program management skills - able to manage multiple workstreams and drive execution across a complex, matrixed organization.
11. Proven change agent with a track record of introducing new strategic frameworks or ways of working that improved organizational performance.
12. Self-motivated, results-oriented strategic thinker who thrives in ambiguity and brings clarity and direction to evolving spaces.

Preferred Qualifications

1. Master's degree in Marketing, Communications, Business, or a related field.
2. Experience with creator economy platforms or social intelligence tools at an enterprise level.
3. Background in community strategy or advocacy program development within healthcare, beauty, or wellness.
4. Relevant Industry Certifications in digital marketing, healthcare communications, or advocacy.

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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