Marketing Director, Government Services

One team. Global challenges. Infinite opportunities. At Viasat, we're on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We're looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

The Director of Marketing leads strategic marketing initiatives supporting both US and international government, defense, and national security customers. This role crafts market positioning, demand generation, and customer engagement strategies. It involves a sophisticated portfolio of advanced technologies and classified or sensitive programs across several countries and markets.

The ideal candidate has deep experience in crafting scalable marketing plans and value propositions for global government markets. They can also adapt to the outstanding requirements of individual countries or regions. They will architect clear, endtoend customer journeys, ensure cohesion across product portfolios, and build repeatable frameworks that provide opportunities for efficiencies, consistency and alignment across markets.

This candidate will be proficient in B2G or highly regulated B2B environments. They excel at translating technical capabilities into value propositions that resonate. They understand how to measure marketing's impact on business value. They work with business development, program teams, and executive leadership to drive growth and mission impact.

Marketing Strategy and Planning

• Develop integrated marketing plans aligned with government capture strategies, product roadmaps, and multiyear growth objectives.
• Leverage market, policy, and competitive intelligence to inform gotomarket strategy.
• Define product, solution, and capability positioning.
• Manage annual marketing budgets, ensuring strategic allocation of resources across campaigns, channels, and markets.
• Establish KPIs to measure and evaluate marketing effectiveness.
• Own market segmentation and buyer personas for multinational audiences.

Content & Sales Enablement

• Drive cohesive messaging that articulates our unique value for government missions.
• Adapt core product and solution messaging for specific countries and regions, aligning with local mission needs, regulatory environments, and market dynamics.
• Lead the content strategy, producing high value materials across the buyer journey.
• Partner closely with business development and sales teams to support pipeline development and major pursuits.

Digital, Events & Demand Generation

• Drive strategy for industry events, trade shows, and executive engagements with cohesive messaging and highimpact presence.
• Manage targeted campaigns for priority programs and strategic accounts.
• Oversee digital strategy and presence (web, social, video).
• Collaborate with PR and Government Relations to align messaging and create breakthrough media coverage.

Team & Stakeholder Management

• Lead, mentor, and develop a team of marketing professionals.
• Manage external agencies and vendors as required.
• Serve as a trusted advisor to senior leaders on market perception, customer engagement, and brand strategy.
• Lead crossfunctional collaboration with sales, business development, product, government affairs, and customer success teams.

• 10+ years of marketing experience with at least 5 years dedicated to the government sector or national security or aerospace, defense, or advanced technology.
• Ability to thrive in fastpaced, ambiguous environments and manage competing priorities across multiple businesses.
• Experience managing high-performing and globally dispersed teams (3+ direct reports).
• Proven ability to market technical solutions to unique audiences such as senior government officials.
• Experience defining and managing multimilliondollar marketing budgets.
• Exceptional communication, storytelling, and executivelevel presentation skills.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• U.S. Citizenship required.
• Ability to travel up to 30%
  
  This is a hybrid role based in Reston, VA.
  
  #LI-BBS

Ability to obtain and maintain a U.S. security clearance, if applicable.

Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.