Strategic Marketing Manager

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

The contribution you will bring to this role:

Justrite Safety Group is seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of our Business Units operating in a fast-growing and opportunity-rich market. This role defines where to play and how to win, translating market insight into clear segment priorities, value propositions, and roadmap decisions that drive revenue and margin growth.

This role is not simply about marketing execution - it is about owning the marketing growth engine for the business unit. The Strategic Marketing Manager will architect and drive the integrated marketing strategy that fuels pipeline, accelerates revenue, sharpens competitive positioning, and strengthens market leadership.

Reporting directly into the Business Unit, this role partners closely with the Business Unit Leader, Product Management, and Sales Leadership to translate market opportunity into measurable business growth.

About the team:

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What you will do at Justrite:

Business Unit Growth Strategy - Where to Grow, Strategic Fit, and How

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.

• Conduct comprehensive market analysis and sizing to identify key adjacencies, white spaces, and other growth opportunities ("Where to Grow")

• Assess opportunities against current and potential future capabilities of Justrite and own BU ("Strategic Fit")

• Identify specific growth strategies (potential new products, product extensions, positioning, lead generation, etc) to grow into those opportunities ("How")

• Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.

• Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.

• Serve as the voice of the market within