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Job Description
"Love them like Family, Feed them like Family," is not just a slogan, it is the purpose that shapes everything we do. We are by pet parents, for pet parents - we aim to raise the game in pet food and deliver high quality natural ingredients to more pets than ever. Buffs operate with a can-do attitude, strong work ethic, common sense, and belief in BLUE. We are looking for a results-oriented, strategic Senior Brand Associate (Sr BA) to help lead our Blue Buffalo Life Protection Formula business. As the largest business within Blue Buffalo, the "LPF" team is tasked with leading the growth of the North American Pet Segment for General Mills. The Sr. BA will be the go-to analyst for the Dog Feeding brand team, in charge of weekly performance reporting, new item reporting, and leading the front-end analysis of strategic initiatives. Additionally, this role will lead Price Pack Architecture (PPA) execution for our team. You will partner with our commercial managers to ensure new sizes of Dry and Wet commercialize in market. KEY ACCOUNTABILITIES
- Lead in-market results reporting and analysis for Dog Feeding, including SCANRS, new item performance tracking and competitive activity.
- Partner with Brand Manager and Associate Brand Managers (ABMs) to provide ad hoc business analysis that uncovers insights and serves as the foundation for strategic initiatives.
- Partner with Commercialization team to launch PPA (new sizes) projects across Dry and Wet Dog Feeding.
- Support Brand Manager and ABMs in the construction of key Brand deliverables (i.e., Annual Plans, Sales materials, New Item Materials)
- Partner with ABMs to develop growth strategies and lead execution across 4P's, including recommendations to impact top and bottom-line drivers.
MINIMUM QUALIFICATIONS
- Associate's degree
- 3+ years of related experience
- Experience with business analytics and project management
- Familiarity with Nielsen Database
- Strong willingness and ability to collaborate across functions to advance initiatives.
- Consumer-first mindset
PREFERRED QUALIFICATIONS
- 1+ year as Brand Associate or similar role
- Strong accountability and action oriented
- Ability to influence others without formal authority.
- Ability to analyze data and create recommendations across the 4 Ps.
ADDITIONAL CONSIDERATIONS
- Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
- International relocation or international remote working arrangements (outside of the US) will not be considered.
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next. Salary Range
The salary range for this position is $81000.00 - $135200.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance. Reasonable Accommodation Request
If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.
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