Copywriter

Our client is seeking an ongoing freelance copywriter. This person will write high-converting lifecycle email sequences and SEO-focused web and landing page copy for up to five brands in the substance use safety and technology space.

What You'll Do

Support lifecycle communications

Plan and write multi-email lifecycle and drip campaigns (welcome, nurture, win-back, reactivation, abandoned funnel, etc.) from content briefs that tie into a clear customer journey.

Craft email copy (subject lines, preview text, body, CTAs) that tells a clear story and moves readers to take action, with an emphasis on lead capture, conversion, and retention.

Support website content creation

Develop dynamic SEO landing pages and webpages that drive form fills, quote requests, and other lead actions, including strong above-the-fold messaging, benefits-oriented copy, and clear CTAs.

Deliver consistency across brands and processes

Write for multiple D2C product lines and audiences, adjusting tone and messaging while maintaining each brand's voice, positioning, and editorial guidelines.

Translate value propositions into clear "Why should I care?" benefits from the reader's point of view.

Use content briefs to organize messaging, propose hooks and angles, and outline complete campaigns or page flows before drafting.

Collaborate with the Content Director on concepts, feedback, revisions, and testing ideas, embracing an iterative editing process without ego.

Abide by company's AI policy (required). For this specific role, you may use AI tools to support research, brainstorming, outlining, and structural framing of your work. However, you may NOT submit any straight or lightly edited AI-generated copy. All final copy must be your own original writing and be fact- and resource-checked.

Optimize existing email and web copy for clarity, accuracy, readability, and conversion, including improving headlines, CTAs, and on-page structure.

Follow all brand, legal, and compliance requirements related to substance use safety, including responsible language around alcohol, cannabis, and related technologies.

Meet agreed-upon deadlines consistently and communicate proactively about timelines, questions, and potential blockers.

What You'll Bring

Bachelor's degree; preferably in English, journalism, professional writing, liberal arts, education, communications, public relations, marketing, media communications.

4+ years of professional copywriting experience, including proven work on lifecycle email campaigns and conversion-focused landing pages or webpages.

Experience writing for multiple D2C brands or product lines, ideally including safety, substance use, or other regulatory-related products or services.

Strong engagement and collaboration skills working across various stakeholders.

A portfolio that clearly demonstrates direct lead generation or lead conversion results (e.g., improved form fills, increased response rates, higher click-throughs, or lift in qualified leads).

Strong understanding of customer journeys, funnel stages, and how to tailor messaging for awareness, consideration, and conversion.

Demonstrated ability to write at an accessible reading level while handling sensitive topics with empathy, accuracy, and respect.

Excellent command of grammar, structure, and narrative flow, with meticulous attention to detail and consistency across campaigns and pages.

Familiarity with SEO best practices for on-page copy (headings, internal links, keyword placement for intent, meta elements) focused on user value first, search performance second.

Comfort working as an independent contractor (setting your own work environment, managing invoices, tracking hours) within defined timelines and deliverables.

Engagement Details

Schedule: Approximately 20-30 hours per week, with some flexibility if deadlines are met and collaboration needs are covered.

Candidate will be expected to attend some meetings and work during regular North American business hours

Reporting: You will work closely with and receive assignments from the Content Director; each assignment will include a content brief and expectations for deliverables and timing.

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