Marketing Manager

Aquent is partnering with a leading healthcare innovation company dedicated to helping people on their path to better health by putting the consumer at the center of everything they do. This organization is seeking a dynamic and strategic marketing professional to join their team.

Are you a highly motivated and experienced marketer ready to make a significant impact? This pivotal role offers you the chance to rapidly scale a critical influencer program, directly influencing consumer engagement and driving measurable business growth. You will be at the forefront of digital strategy, transforming how the company connects with its audience and contributes to its mission of consumer-centric healthcare innovation. Your expertise will directly shape creator recruitment, activation, and omnichannel strategies, playing a key role in expanding digital reach and optimizing retail outcomes.

**About the Role:**

As a key contributor, you will support the development and execution of influencer recruitment and activation strategies, focusing on driving new creator storefront activations. You will collaborate closely with various internal teams, including Merchandising, Marketing Strategy, Retail Media, and Data Analytics, to demonstrate the tangible impact of your work and continuously optimize plans for maximum influencer engagement, velocity, and attributable gross margin. This is an exceptional opportunity to leverage your analytical rigor, project management excellence, and flexible digital skillset to identify growth opportunities and implement innovative processes.

**What You'll Do:**

* Execute influencer onboarding and activation workflows, ensuring creators receive clear guidance, timely communication, and seamless operational support.

* Develop and manage activation plans, including deliverable timelines, content expectations, and performance key performance indicators aligned to marketing and retail objectives.

* Partner closely with Merchandising, Marketing Strategy, Retail Media, and Data Analytics to ensure alignment on category priorities and performance outcomes.

* Analyze influencer and campaign performance data to identify optimization opportunities, refine recruitment criteria, and inform strategic decision-making.

* Manage vendor and platform relationships to strengthen recruitment capabilities, streamline workflows, and improve activation efficiency.

* Create scalable program processes, including documentation, onboarding materials, reporting frameworks, and performance dashboards.

* Monitor competitive and industry trends to identify emerging influencer strategies, creator categories, and platform innovations.

* Ensure all influencer content and partnerships adhere to brand standards, regulatory requirements, and consumer-first principles.

* Support cross-functional presentations and reporting, including performance summaries, insights readouts, and strategic recommendations.

* Demonstrate curiosity and passion for consumer behavior, digital innovation, and emerging creator trends.

**Must-Have Qualifications:**

* 5-7 years of experience in performance marketing, influencer marketing, content marketing, or digital strategy, with a strong foundation in business strategy, consumer data, and digital performance metrics.

* Demonstrated expertise in influencer or content marketing, with working knowledge of affiliate marketing and the broader marketing technology ecosystem.

* High level of comfort with quantitative analysis, including market sizing, evaluating partnership potential, and interpreting performance key performance indicators.

* Proven ability to break down complex problems, build structured action plans, and execute with a hands-on, "roll up your sleeves" approach.

* Strong organizational skills with experience managing multiple workstreams and stakeholders in a fast-paced environment.

* Excellent project management capabilities and a track record of delivering results against defined objectives.

* Strong communication skills with the ability to articulate insights and recommendations to cross-functional partners.

* Bachelor's degree in a related field (marketing, psychology, business) preferred, commensurate experience also acceptable.

**Nice-to-Have Qualifications:**

* 7+ years of digital marketing experience, including market sizing, opportunity assessment, testing, and validation of emerging growth areas.

* Experience in a retail, omnichannel, or digital-to-storefront environment strongly preferred.

* Familiarity with consumer insights methodologies, including segmentation and audience research.

* Proven ability to collaborate with internal and external partners to drive positive return on investment results.

* Exceptional written and verbal communication skills with the ability to create clear, executive-ready materials.

* Advanced presentation development skills, with experience preparing decks for senior leadership.

* Experience working with product feeds, including troubleshooting feed-related issues.

* Basic understanding of profit and loss concepts and the connection between marketing activity and financial outcomes.

* Creative, resourceful problem solver who adapts quickly, integrates new learnings, and operates with minimal direction.

* Familiarity with affiliate platforms, influencer marketing tools, and retail media measurement.

The target hiring compensation range for this role is $38.03 to $42.25 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.