Media Strategist

Strategist - Ansira Inc.

Job Summary

Ansira Inc. is seeking a dynamic and analytical Strategist to develop and implement innovative marketing strategies that drive client success and achieve measurable business objectives.

Job Responsibilities

* Conduct in-depth market research, competitive analysis, and customer insights to identify opportunities and challenges.
* Collaborate with cross-functional teams (creative, media, analytics) to translate strategic insights into actionable marketing plans and campaigns.
* Develop comprehensive strategic frameworks, including target audience definition, messaging architecture, and channel strategies.
* Present strategic recommendations and rationale to clients, effectively articulating the value and potential impact of proposed solutions.
* Monitor campaign performance, analyze data, and provide data-driven recommendations for optimization and continuous improvement.
* Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and customer experience.
* Contribute to new business development by assisting in the creation of strategic proposals and presentations.
* Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget.

Job Qualifications

* Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
* 3-5 years of experience in a strategic planning or strategy role within an agency or in-house marketing team.
* Proven track record of developing and executing successful marketing strategies that drive measurable results.
* Strong analytical skills with the ability to interpret complex data and extract actionable insights.
* Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively.
* Proficiency in market research tools, analytics platforms (e.g., Google Analytics), and presentation software (e.g., PowerPoint, Keynote).
* Demonstrated ability to think critically, solve problems creatively, and adapt to evolving client needs and market dynamics.
* Experience in a fast-paced, client-facing environment is highly desirable.