Growth Marketing Manager

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Tableau empowers millions of users globally to transform complex data into actionable insights, driving a data-driven culture in organizations of all sizes.

We are looking for a motivated Growth Marketing Manager to own the strategy and execution of innovative product growth programs to support Tableau's crucial self-service business. This role is central to driving adoption, engagement, and conversion for users starting their journey with Tableau through our product-led motion.

You will collaborate cross-functionally with Product Management, Product Marketing, Campaigns, and Content teams to develop messaging, positioning, in-product campaigns, and digital strategies grounded in user research and data analysis. Your success will be defined by your ability to drive growth of our self-service customer base and accelerate the path to a qualified sales pipeline.

The best candidates will be highly collaborative, deeply analytical, and possess a "get-it-done" mentality, thriving in a fast-paced, high-growth environment.

• Growth Strategy: Own and execute end-to-end product-led growth programs within the self-service customer journey (e.g., free trial, freemium, onboarding, feature adoption) to increase conversion and retention.
• Conversion Experiments: Design and manage conversion experiments, including testing packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.
• Product Storytelling: Turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels, ensuring consistent and persuasive messaging for self-service users.
• Campaign Development: Drive scalable and automated growth by developing, managing, and optimizing programs across website, email, and in-product messaging channels.
• Cross-Functional Alignment: Develop and build consensus across Campaigns, Creative, Digital, Sales, and Product Management teams for key self-service initiatives, ensuring alignment on goals and execution.
• Reporting and Analysis: Analyze and report on the performance of growth programs, combining funnel data, conversion metrics, and A/B test results to iterate and optimize marketing efforts for maximum impact.

• 5+ years of experience in product marketing, demand generation, or growth marketing, preferably in a B2B SaaS environment with a focus on self-service or Product-Led Growth (PLG) motions.
• Hands-on experience with growth marketing initiatives, including website optimization, trial/freemium activation journeys, and in-product messaging campaigns.
• Strong analytical skills, including comfort working with funnel data, conversion metrics, and A/B testing methodologies to guide strategic decisions and demonstrate business results.
• Strong written and verbal communication skills with the ability to create clear, succinct messaging and present findings to cross-functional stakeholders.
• Proven ability to work collaboratively and drive initiatives across multiple teams without direct reporting authority.
• Comfortable picking up and leading new projects even in the face of ambiguity.

• Direct experience executing marketing programs specifically within a self-service or product-led growth (PLG) business model.
• Web and mobile first go-to-market experience is a plus.
• Familiarity with A/B testing methodologies and experimentation tools.
• Expertise in data visualization, business intelligence, or analytics software/industry.
• Experience with Salesforce products and ecosystem.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.