Senior Manager, Demand Generation Enablement, B2B Center of Excellence

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The B2B Marketing Center of Excellence is looking for a Senior Manager, Demand Generation Enablement to help shape, scale, and optimize how demand generation programs operate across global and regional teams.

This role will help define and improve the campaign planning process, lead management practices, ABM execution models, and martech enablement approaches used by our B2B marketers. You'll collaborate across Marketing, Sales, and Ops to ensure frameworks are effective, campaigns are measurable, and marketers are empowered to deliver results.

This position blends strategic thinking and AI-First adoption with hands-on project leadership, and is ideal for someone who understands demand generation at scale - and knows how to make complex systems work better for real people.

Key Responsibilities:

• Enable Campaign Excellence: Lead the creation and rollout of scalable frameworks, templates, and best practices for integrated demand generation programs and paid media.
• Drive Sales & Marketing Alignment: Support the development and refinement of SLAs, lead scoring models, routing processes, and shared performance metrics.
• Ensure GTM frameworks and playbooks align on measurement best practices and are consistently applied on campaign activation, capture learnings to share across regions and functions, and COE
• Advance ABM Practices: Help define and enable scalable ABM models, partnering with regions and LOB teams to align tools, tactics, and content strategy.
• Partner on Martech Integration: Collaborate with marketing ops and technology teams to ensure tools (e.g., Eloqua, Demandbase) support scalable, insights-driven demand gen.
• Operationalize, Document, and rollout Frameworks: Maintain campaign playbooks, dashboards, and planning resources, track adoption and evolve based on feedback.
• Lead Cross-Functional Initiatives: Manage tiger teams or pilots that test and refine new campaign, AI, martech, or funnel practices before scaling across the org.
• Coach & Enable Teams: Serve as a subject matter expert and consultative resource to regional marketers, campaign managers, and BDRs.
• Model CoE Principles: Work transparently, scale what works, include the right voices, and enable execution and communication across the organization.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 9-10 years of experience in B2B marketing with a focus on demand generation, marketing ops, or campaign enablement
• Strong understanding of lead management, campaign performance measurement, and ABM frameworks
• Curiosity and passion to adopt and integrate AI initiatives across GTM motions and continually revisit process efficiency
• Familiarity with martech platforms like Eloqua, MS Dynamics CRM, or Demandbase
• Proven ability to manage cross-functional initiatives in a matrixed environment
• Strong communication, documentation, and project management skills
• Experience creating scalable toolkits, dashboards, or frameworks to support marketers
• Ability to mentor others and operate independently with minimal supervision

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 153,700.00 to 223,100.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.