Director - Engagement & Experimentation

One team. Global challenges. Infinite opportunities. At Viasat, we're on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We're looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

As the Director of Engagement Experimentation, you'll shape how millions of passengers connect, stream, and engage with our inflight internet and entertainment products. You'll lead strategy and execution to drive deeper usage, satisfaction, and value from our connected passenger experiences. Working across product, data science, UX, and commercial teams, you'll use insights and experimentation to evolve our platform and maximize both customer delight and business outcomes.

• Define an engagement and monetization strategy that increases passenger adoption, product engagement time, and repeat usage across connectivity and entertainment offerings.
• Identify and implement engagement experiments, measure results and drive cross product adoption based on the derived data.
• Optimize passenger monetization by balancing engagement, experience and monetization opportunities.
• Lead cross-functional teams focused on user behavior, journey mapping, and engagement optimization.
• Partner with engineering, product, and design teams to identify engagement drivers, friction points, and opportunities for product enhancement.
• Translate data insights into actionable UX improvements, product roadmap priorities, and go-to-market experiments.
• Collaborate with marketing and airline partners to develop and test engagement campaigns and personalized passenger experiences.
• Own product KPIs around engagement, retention, and satisfaction, and communicate results to senior leadership.
• Work with the ad sales organization to create data driven pricing and bundling based on passenger behavior.

• Bachelor's degree in Product Management, Business, Data Analytics, or a related field (Master's preferred).
• 10+ years of experience in digital product management, UX strategy, or engagement analytics.
• Proven track record of using data and experimentation to grow engagement and retention in consumer-facing products.
• Strong understanding of digital product metrics and behavioral analytics tools (e.g., Amplitude, Mixpanel, Tableau, GA4).
• Excellent communication skills and the ability to work collaboratively across technical and commercial teams.
• Experience managing and mentoring product or analytics professionals.
• Ability to travel 20%.

• Experience in aviation, advertising, travel, media streaming, or connectivity services.
• Background in personalization, recommendation engines, or digital content platforms.
• Familiarity with passenger journey design and inflight connectivity ecosystems.
• Passion for creating intuitive, delightful digital experiences.
• Comfort operating in a fast-paced, high-innovation environment where experimentation drives progress.

Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.