Content Strategist (Human Resources)

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

Assists in the creation of clear, user-friendly online, print, direct email, new media content and graphic design for the Division of Human Resources. Maintains editorial standards and accuracy/quality of all print, digital media and social assets. Amplifies the business unit social media following on external platforms. Aligned with university's strategic plan, develops various creatives in support of communication campaigns to strengthen FIU's brand as an employer of choice.

• Demonstrates responsibility for hearing the voice of the user and considers all of the various inputs for optimal content development and execution. Works and collaborates with content at many levels (information architecture, style guides, graphics, templates and analytics).
• Assesses, drafts, reviews and submits all content for approval. Coordinates and manages content calendar for effective deployment of communication strategies.
• Sets quality standards and measures content quality. Addresses online writing best practices and updates DHR communication writing style guide as needed.
• Works closely with key stakeholders to develop content requirements for existing and proposed content elements.
• Leads participatory design/user-testing sessions for HR Relations platforms. Updates and maintains content/graphics on a regular basis. Generates reports to analyze and enhance user engagement.
• Works closely with the HR Relations staff to help determine new media strategies that enhance employee engagement efforts. Develops proposals for approval, development and execution of new strategies.
• Gathers/generates visual assets for marketing (photography, videos, etc.) Distributes, maintains, and responds to inquiries generated via content on digital/social channels (HR websites, X, Facebook, LinkedIn, YouTube, Flickr). Coordinates and develops content for distribution via Constant Contact or similar platforms to include graphic design of required visuals. Manages the HR and the FIU Retiree Association newsletters. Generate appropriate analytics to monitor and enhance reader engagement.
• Partners with cross-functional teams to ensure print, digital/website needs of DHR are met.
• Works with HR webmaster and web content team to assist with edits and updates to website content.
• Provides support to HR Relations employee engagement programs, events, and services designed to enhance the employee experience.
• Performs essential duties in any emergencies such as hurricanes, public health emergencies, and/or any other university emergency closing. The employee is expected to be available to report to work as needed during university emergency closing with appropriate notification of a department administrator.
• Works in alignment with the University's Marketing & Communication brand standards.

Bachelor's degree and three (3) years of work experience in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.

• Print/digital/online/new media design, content management, and strategy experience.
• Strong Graphic skills.
• Content creation experience that includes writing, editing, graphic design, video production for digital platforms.
• PowerPoint/graphic design experience (Canva, InDesign, or similar)
• Preferred candidates with experience using social content platforms (Hootsuite, TalkWalker, or similar)
• Direct digital email marketing platform experience (Constant Contact, Mailchimp, or similar).
• Familiarity with AI tools.
• Knowledgeable of ADA compliance and copyright law.

Administrative

Begin time: 8:30 AM

End time: 5:00 PM

Operating University Vehicles (all types)

Required to spend 50% or more of time operating a computer

• Driver's License Check
• Expanded Background Check

• Ability to work evenings and weekends.
• Ability to work flexible hours as needed.
• Travel to FIU Campus

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

*This posting will close at 12:00 am of the close date.

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding nondiscrimination, contact FIU's Office of Civil Rights Compliance and Accessibility at 305.348.2785 or email ocrca@fiu.edu.