Social Media Manager, VidCon

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

B2C North America

FAN EXPO, VidCon, Interior Design Show, One Of A Kind, Artist Project, and Art Toronto are a division of Informa, the world's leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

B2C North America is a division of Informa, the world's leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture. VidCon is part of the FAN EXPO HQ family of events.

The Opportunity

As the Social Media Manager for VidCon, you will provide primary oversight of VidCon's 5-7 social media handles/platforms, including platform-specific posting and content strategy and execution. VidCon's global social media handles are used to promote any English speaking events and engage with our growing, global fanbase 365 days a year as an extension of the VidCon brand. You will consults on social strategy and creative for VidCon's international events. You will proactively and collaboratively work across departments to craft creative, innovative, and successful organic social media campaigns that increase VidCon's brand awareness amongst its key audiences, drive successful global expansion, and track the effectiveness of marketing methods. You will have extensive experience in social media, growing audiences and engagement across a variety of platforms, reaching diverse audiences, and using data to inform decision-making. With a comprehensive understanding of the creator space (key players and the ecosystem in general) is a must. Experience in live and/or digital/virtual events is a plus.

Ready to embark on a new and exciting adventure? Read on...

This role is based in our New york or Santa Monica Office

As a social-first brand, VidCon's social media handles play an integral role in the marketing team's overall objective of promoting ticket sales for live events, tune-in for virtual events, and growing brand awareness and engagement with its key audiences year round. As the Social Media Manager you will be responsible for oversight of all social media handles, which includes (but is not limited to) the following:

• Develop and maintain VidCon's social strategy across a variety of platforms, inclusive of creating and maintaining a content calendar and generating social-first creative for the platforms they oversee
• Establish strategy on a platform by platform basis with the goal of growing audiences and engagement with fans, potential attendees across audience tracks, creators, brands, executives, talent agents and more.
• Produce innovative creative that is consistently on-trend and relevant. Find new and engaging ways to speak to our various constituencies across different platforms.
• Ideate new social-first promotional contests and/or campaigns with the objective of driving engagement and/or ticket sales
• Play an active role in building "1 to 1" relationships with our social audience by interacting with followers in an authentic way where it makes sense.
• Be the eyes and ears of VidCon at live events, covering what is happening in real time on VidCon's social handles with the objective of driving impressions, engagement, and FOMO
• Establish success metrics/KPIs and report regularly on how our strategy measures against them.
• Analyze all organic social media efforts and translate data and anecdotal/qualitative observations into recommendations to pivot strategy accordingly to drive further success
• Play a key role in the ongoing establishment and evolution of VidCon's editorial voice, ensuring all communications are positively and authentically reflecting the VidCon brand
• Collaborate with VidCon's Creator Partnerships Team and creators and their talent managers to engage Featured Creators across their platforms in support of VidCon and VidCon's objectives.
• Monitor follower commentary and feedback in an ongoing way, flagging both good and bad things as necessary to the executive team.
• Track trends in social media platforms, tools, applications, channels, design, and strategy
• Ability to oversee SEO (search engine optimization) and generation of inbound traffic is a plus

Qualifications

• College degree in a marketing or business-related field or equivalent work experience
• Minimum 5 years of experience in the oversight of social media for a brand
• At least 3 years of experience within a major entertainment, media, or advertising/marketing company
• Proficiency in Photoshop, Canva, and video editing
• Comprehensive knowledge of the digital media landscape, its creators, its culture, and its fandom.
• Expertise in use of and growing audiences on Instagram, TikTok, Snapchat, Facebook, YouTube, and LinkedIn
• Working knowledge of social media content management and analytics tools.
• Excellent analytical, written, and oral communication & presentation skills
• Familiarity with VidCon a huge plus

Attributes for Success:

• Demonstrated love for social media and a deep knowledge of its past, present, and future, inclusive of the ins and outs of each platform. Focus on emerging platforms.
• Experience with talking to various audiences with an ability to move them to action.
• A forward thinker with a positive attitude, willingness to be collaborative, and an ability to be solutions-oriented and flexible.
• Demonstrated creativity, innovation, and initiative, specifically in the social space.
• Strong strategic, tactical, and linguistic skills.
• Deadline and detail oriented with an ability to multitask and prioritize time and tasks
• Ability to thrive in a fast-paced, dynamic work environment.
• Willingness to work hard and have fun!

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $65,000 - $75,000 USD based on experience.

This posting will automatically expire on 12/15/2025.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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