Bridge Communications and Marketing Manager

The Public Health Institute (PHI) is an independent, nonprofit organization dedicated to promoting health, well-being, and quality of life for people throughout California, across the nation and around the world. As one of the largest and most comprehensive public health organizations in the nation, we are at the forefront of research and innovations to improve the efficacy of public health statewide, nationally, and internationally.

PHI was distinguished as one of the top 50 "Best Non-Profit Organizations to Work For" by the Non-Profit Times in a national search.

SUMMARY

The Bridge Center (Bridge) seeks an experienced, creative communications professional to join us in our mission to dramatically expand low-barrier access to critical medical care that is free of stigma and available when and where people need it most. Bridge, a program of the Public Health Institute, comprises five programs focused on addiction treatment (CA Bridge, EMS Bridge, and the Bridge National Expansion Project), reproductive health (Access Bridge), and public health screening (Emergency Department Syphilis/HIV/HCV Screening Program). Our Communications Team supports all five programs and overall Bridge Center communications and marketing.

POSITION OVERVIEW

The Communications and Marketing Manager will play a key role in raising the visibility of our programs and organization and strengthening our reputation. The person in this role will manage social media, email marketing, public relations, and digital content development, with a focus on amplifying our mission, programs, and impact. They will develop and disseminate content and campaigns designed to reach diverse audiences, including clinicians; navigators and other community health workers; community leaders; national, state, and local decision makers; and the general public. They will collaborate closely with program staff, leadership, and subject matter experts to translate complex medical information, clinical and public health guidance, and research findings into accessible stories and outputs that inform, educate, and motivate.

The ideal candidate is a skilled communicator and marketer with a background in health communications. This position requires strategic thinking, resourcefulness, leadership, and strong collaboration with colleagues. Success in this role will be measured by the Communications Manager's ability to expand our organization's reach, grow digital engagement, and produce high-quality content and campaigns that elevate our leadership in our core issue areas and in the communities we strive to center and support.

The Communications and Marketing Manager will report to the Communications Director.

IMPORTANT INFORMATION

• This is a full-time 1.0 FTE position, working remotely. Periodic attendance of in-person meetings and events is required, including all staff and other Bridge meetings typically held in Oakland, CA and potential California-based or national conference attendance. Candidates located in California are preferred.
• To apply, please submit an application, including a resume and cover letter highlighting your qualifications and relevant experience.
• The full salary range for this position is $91,910 (minimum) to $137,348 (maximum) per year. The typical hiring range for this position is from $91,910 (minimum) to $114,629 (midpoint), based on 1.0 FTE. The starting salary is determined using a variety of factors, such as the candidate's knowledge, skills, and experience, as well as internal equity consideration and budget availability.

Employment Type: Full Time

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Develop and implement a comprehensive marketing strategy and content calendar aligned with programmatic and organizational goals.
• Lead and/or support campaign planning and implementation to increase visibility, awareness, and audience engagement with the Bridge Center and our programs, trainings, materials, and other offerings.
• Manage media relations, including pitching stories, drafting press materials, and responding to inquiries.
• Lead day-to-day management of social media, email campaigns, newsletters, and website updates.
• Plan and create compelling content (e.g., blog posts, newsletters, press releases, marketing materials, social media messages, impact stories) tailored to our audiences and goals.
• Partner with program staff, leadership, and subject matter experts to translate medical, clinical, and public health information into clear, approachable, stigma-free messaging and content.
• Lead and/or support the production of digital, video, audio, graphic, and print content, working collaboratively with Communications Team members and contractors as needed.
• Ensure consistency in brand voice, visual identity, and messaging across all platforms.
• Oversee tracking, analysis, and reporting of performance metrics across channels; adjust strategies based on data and insights.
• Proofread and copy-edit messages and materials.
• Oversee contractors and consultants as needed.
• Coordinate with PHI Central Communications staff on relevant projects and requests.
• Perform other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 7 years of professional experience in communications, marketing, or public relations, preferably in health communications or public health, with 3 years in a supervisory role.
• Bachelor's degree in communication, journalism, English, marketing, public health, or related field required; or substitute with four additional years of relevant experience.

• Demonstrated experience designing and managing the implementation of communications and marketing strategies
• Demonstrated experience creating inclusive, culturally responsive content on sensitive or stigmatized topics
• Proven ability to translate complex medical, clinical, and/or public health information and research findings into engaging and accessible content for a variety of audiences
• Strong writing, editing, and storytelling skills with a portfolio showcasing diverse formats (social, email, web, print, video, etc.)
• Experience utilizing and managing social and digital marketing tools and platforms
• Experience with Customer Relationship Management systems (e.g., Zoho)
• Experience with Content Management Systems (e.g., WordPress)
• Strong project management skills with the ability to balance multiple priorities and deadlines and utilize project management software and tools (e.g., Monday.com)
• Creative, strategic thinker with an eye for detail and design
• Experience in healthcare, behavioral health, public health, or health communications
• Demonstrated experience in and commitment to equity, inclusion, and culturally responsive communications
• Familiarity with social behavior change communications and/or advocacy communications strategies
• Prior nonprofit or governmental experience

FAIR LABOR STANDARDS ACT (FLSA) STATUS

This position is classified as exempt based on its job duties. However, based on the FTE, salary level of the employee, or federal/state/local laws, the employee may be classified as nonexempt.

PHI/Bridge is committed to advancing social and racial justice through our work with health care systems. We recognize the value of having a staff that brings a wide range of perspectives to this work based on language, ethnicity, race, gender, socioeconomic background, political beliefs, sexual orientation, and disability. We believe the lived experiences of our employees and their unique ideas inspire innovative solutions. Black, Indigenous, People of Color, LGBTQIA+, and people with disabilities and lived experience with substance use are strongly encouraged to apply.

The Public Health Institute is committed to a policy that provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and to make all employment decisions so as to further this principle of equal employment opportunity. To this end, the PHI will not discriminate against any employee or applicant for employment because of race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and will take affirmative action to ensure that applicants are offered employment and employees are treated during employment without regard to these characteristics.

For further information regarding Equal Employment Opportunity, copy and paste the following URL into your web browser: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

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We're so pleased the Public Health Institute is an organization you would like to work with. Do you have questions about this opportunity? If so, email our recruitment team at Recruitment@phi.org.

Additional information about PHI's benefits and compensation offerings can be found here.

The Public Health Institute is committed to providing access and reasonable accommodation in its services, programs, activities and employment for individuals with disabilities. To request disability accommodation in the application process, contact the Recruitment Team at least 48 hours in advance at Recruitment@phi.org.