Senior Paid Media Specialist

Description

The Senior Paid Media Specialist will play a critical role in scaling the organizations digital advertising efforts across paid channels like Meta, Google, TikTok, Snapchat, Pinterest, Reddit, OTT/CTV, and more. You'll work closely with our Growth and Creative teams while owning strategy and execution for a number of paid channels; managing 6- to 7-figure monthly budgets while driving new customer acquisition. This role blends creative intuition with analytical rigor. You'll thrive if you can interpret numbers as easily as you can spot a winning hook.

Key Responsibilities:
Paid Media Strategy & Execution
Develop, execute, and scale full-funnel paid media strategies across Meta, Google, TikTok, and other paid channels to achieve growth and efficiency targets.
Own campaign setup, budgeting, audience segmentation, and optimization to drive ROAS, CPA, and LTV performance.
Continuously test creative, messaging, and landing page variations to improve conversion and engagement rates.
Manage daily/weekly/monthly budgets; assist with forecasting, etc.
Creative Collaboration
Partner with the creative team to provide insights based on ad performance data; helping shape ad angles, hooks, and messaging frameworks that convert.
Provide structured creative briefs rooted in performance learnings (e.g., winning formats, CTR trends, thumb-stop ratios).
Source and share creatives, angles, and trends to drive ideation.

Data & Reporting
Conduct deep-dive analyses to identify trends, performance drivers, and optimization opportunities.
Monitor campaign performance in real time and compile weekly reports on key metrics (CTR, CPM, CPC, CPA/CAC, ROAS).
Identify insights and trends to recommend optimizations and new opportunities.
Translate performance insights into actionable strategies for both creative and product marketing teams.
Manage attribution, conversion tracking, and data integrity across Meta Pixel, GA4, and other analytics platforms.
Collaboration & Learning
Work cross-functionally with Creative, Web/eCommerce, Operations, and other internal and external teams to align paid strategy with larger business objectives.
Stay current on emerging trends, platform updates, and algorithm changes across paid social and search.
Mentor junior media buyers and assist in building scalable systems for campaign management and reporting.

Target Salary: $ 80-110k

Job Requirements

Required Skills / Qualifications:

* 3 years experience in paid media preferably in DTC eCommerce or CPG

Preferred Skills / Qualifications:

* Familiarity with Meta Ads Manager and Google Ads (experience in TikTok, etc. a plus)
* Proven track record of profitably managing and scaling ad accounts with $100K+ monthly spend.
* Expert knowledge of Meta Ads Manager and Google Ads; strong familiarity with TikTok Ads and YouTube a plus.
* Proficiency with GA4, Meta Pixel, and attribution tools (e.g., Triple Whale, Northbeam, or similar).
* Deep understanding of creative testing, audience strategy, and full-funnel campaign architecture.
* Advanced Excel / Google Sheets skills; comfortable analyzing CAC, LTV, and contribution margin.
* Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
* Passion for natural products, sustainability, and mission-driven brands is a plus.

Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.

Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.