Content Strategist

Adobe Inc.
United States, Texas, Austin
801 N 34th St (Show on map)
Oct 20, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Are you ready to rethink Experience Management and develop new content strategies suited for AI era? How hardworking are you about helping customers solve real-life problems, unlocking the value that matters to them? We're eager to welcome you to our Experience Success engineering team! Together, we will craft the future of our Adobe LLM Optimizer and AEM Sites Optimizer customers! In collaboration with a larger distributed team of product and engineering experts, we build AI-first capabilities, striving to deliver outstanding brand presence, agentic traffic acquisition, and high user engagement. As a member of our team, you'll lead and develop customer-facing content and GEO strategies that transform manual operations into efficient AI-first software. What you'll Do Develop and implement content strategies for our website optimization product, focusing on conversion-driven copy, user experience, and business outcomes. Learn which content strategies work best for GEO, and understand the efficiency and impact of recommendations against well-established critical metrics. Lead customer discussions, presenting clear suggestions that align with business goals, while staying up-to-date with industry-wide trends and innovations. Turn your findings into solid hypotheses that will be meaningful at wider customer scale. Automate your hypotheses as AI agents with goal to improve brand visibility and intent matching for users. At any time, challenge your and our beliefs. Be ready to prototype, iterate fast upon feedback and data, throw away and restart as much as needed. What you need to succeed BTech/MS or similar in Computer Sciences, or proven achievements in creating content strategies and SEO. Experience with website conversion optimization (CRO) tools and methodologies. Experience with monitoring and observability tools for web applications. Awareness of the latest trends in content creation with generative AI and related SEO, ethical, and safety implications. Excellent problem-solving skills, strong communication, and a proactive, collaborative approach, growing in fast-paced environments. Nice to have Strong knowledge of Prompt Engineering and fluency in interacting with generative AI. Familiarity with e-commerce platforms and their optimization challenges. Background in working with enterprise clients on website optimization projects. Knowledge of programming languages like JavaScript or Python, and the ability to prototype solutions. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $98,000 -- $185,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.