New

Global Associate Marketing Manager, Baseball

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
May 21, 2025
Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: As a Global Marketing Associate Manager, Baseball, you will be crucial member of the team responsible for developing innovative and disruptive marketing programs to reach New Balance's Baseball consumer. They will assist in the research, planning and execution of Baseball category and product content initiatives. They will work cross functionally with internal teams (Merchandising, Creative Services, PR, Social, Retail, Digital, Product, Legal, Partnerships) and external partners (Agencies, Media). The role will serve as both a resource for regional marketing teams, as well as our key athletes and retailers, to grow our presence in Baseball. MAJOR ACCOUNTABILITIES: Support the delivery of Seasonal Global Marketing plans. Develop campaigns, aligned to consumer journey needs, that drive demand for both athlete signature and inline baseball products. Support on yearly Athlete Activation planning. Partner with regional leads on select events and activations such as World Baseball Classic and Opening Day. Own content creation, publishing and community management for the New Balance Baseball social media channel. Manage our product launch calendars, and a real-time sport moments calendar. Manage all seasonal product ordering of samples for seeding and production. Provide on-the-ground support for global photoshoots and productions with talent. Work with Global Partnerships team to activate partnerships such as MLB and the NY Mets. Manage and distribute global assets across cross-functional and regional marketing teams. Assist with budget support including entering PO's, processing invoices & tracking payments, product samples (prototypes, sales samples and XTRs). REQUIREMENTS FOR SUCCESS: A bachelor's degree in business, Marketing, Communications or related field required. 5+ years of relevant marketing experience with relevant brands, agency, team or media company preferred. Strong understanding of digital-first demand generation and a track record of driving marketing results. Superior problem solving and analytical skills. Strong executional skills; consistently produce results and meet deadlines. Excellent verbal and written presentation skills, with proficiency in PowerPoint. Previous experience working with professional athletes preferred. Stays current on industry and marketing trends, as well as sport and culture. Demonstrates strong knowledge of relevant social platforms, including but not limited to Facebook, Twitter, Instagram, YouTube, Snapchat and TikTok. Proactive, adaptable and self-motivated with a superior attention to detail. Budget and project management skills essential. Experience working with international markets preferred. Bilingual in English and Japanese preferred but not required. Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.