New 
Director, Growth Marketing
 Microsoft | |
 United States, Washington, Redmond | |
 Apr 29, 2025 | |
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OverviewThe Consumer Sales Organization (CSO) is a global team at Microsoft responsible for the sales and marketing across Devices & Creativity (Windows, Microsoft 365, and Surface) and Gaming. CSO puts the consumer at the center, helping them discover, learn, and buy through direct and partner channels in over 120 countries around the world. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerating cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life. The Digital Direct Sales team (DDS) is responsible for the Microsoft Store eCommerce experience. We create a trusted online destination for Consumers and Commercial customers to discover, learn and buy the full range of Microsoft products and solutions. The Integrated Marketing team within DDS is responsible for reaching and connecting customers globally to MicrosoftStore.com through marketing moments and digital growth and engagement opportunities. The Integrated Marketing team generates quality web traffic to Microsoft and engages with customers during their purchase journey to nurture, foster and re-engage. They develop strategic digital retail marketing plans to generate traffic by engaging with current fans and potential new customers. As the Director, Growth Marketing, you will play a crucial strategic role in the Integrated Marketing team, responsible for driving traffic, customer acquisition, and influencing conversion through innovative marketing strategies for the Digital Direct channel. This role leverages data-driven insights to optimize digital marketing channels, inform planning, and align marketing efforts with the organization's broader business goals. You will lead a team focused on traffic generation, marketing effectiveness, and investment planning. You will oversee a team of four responsible for Channel Performance, Partnership, Traffic, Acquisition and Organic Marketing. In collaboration with the Data Performance Management team, you will analyze channel performance, measure effectiveness, provide insights and recommendations to optimize impact and inform key performance discussions. Additionally, you will centralize global strategic partnerships and joint co-marketing initiatives, uncovering new marketing opportunities with partners internally across the Microsoft ecosystem and externally with trusted partners. Furthermore, you will develop and optimize organic traffic strategies through content, site optimizations, and improving discoverability, with a primary focus on enhancing Microsoft's eCommerce shopping visibility, rankings, and engagement in search engines.
ResponsibilitiesStrategic Leadership Design and execute marketing strategies aimed at driving business growth, generating traffic, and optimizing marketing channels and investments.Lead key strategic projects to improve business and marketing results and identify new growth opportunities.Team Management & Collaboration:Lead, coach, and develop a team of high-performing individuals who manage growth marketing and marketing channel performance, including SEO, paid media and partnership marketing Collaborate with cross-functional teams to integrate marketing strategies with broader business and revenue objectives and optimize regional plans with global market leads.Guide teams in managing multiple projects simultaneously, prioritizing workload, and identifying efficiency improvements through AI and automation.Traffic & Customer Acquisition Drive traffic across paid and non-paid efforts to acquire new customers, manage budgets, and investment strategy and planningIdentify new traffic opportunities and optimize marketing efforts to reach customers.Build global strategic partnerships and joint co-marketing initiatives across the Microsoft Network and externally with existing and new partners.Performance Marketing & Optimizations:Achieve traffic targets and make informed investment decisions to drive a profitable and effective Outbound channel marketing planAssess Outbound channel performance and recommend optimization strategies Lead Outbound channel reviews and influence organizational monthly business reviews with insights and recommendations | |