VP/Member Digital Experience

About Us:

Community Financial Credit Union is a full-service financial institution that serves anyone living, working, worshiping, or attending school in Michigan. We are a not-for-profit institution and have been in business for over 70 years!

So, what makes Community Financial innovative and unique? Community Financial is not only the place you want to bank, but it is also a great place to work! We've been recognized as one of the Regional Best and Brightest companies for the last 18 years and nationally recognized since 2018. We have been certified as a Great Place To Work since 2023 and as of 2024, were also recognized as the Best and Brightest in Wellness in 2024.

Our Opportunities:

We are proud to offer a variety of professional development opportunities for our team members. From mentorships to internal growth programs, Community Financial aspires to provide team members the opportunity to reach their career goals while being their true, authentic self. We pride ourselves on being an employer of choice that puts our members and team members first by offering many hybrid and remote opportunities depending on your passion.

About the role:

The VP/Digital Experience is responsible for shaping and enhancing our members digital interactions. This includes overseeing the development and implementation of cutting-edge digital strategies, while ensuring a seamless and user-friendly online experience. This position will collaborate closely with cross-functional teams to achieve organizational goals through innovative digital solutions and champion our commitment to exceptional member service in the digital realm.

This position has a starting annual rate of $129,300, but your offer amount may be increased with relevant work experience and transferrable skills.

A Day in the life of a VP/Member Digital Experience can look like:

• Digital Strategy Development: Develop and execute a comprehensive digital strategy aligned with the credit union's business objectives, enhancing member engagement and satisfaction.
• Digital Channels Management: Oversee the management and optimization of most digital channels, including digital banking platforms, and apps., including the integration of robust and progressive AI systems that optimize the member experience throughout all digital channels.
• Digital Product Development: Lead the ideation, design, and development of new digital products and services that meet the evolving needs of our members.
• Member Experience (UX) Enhancement: Drive initiatives to improve MX/UI design across digital platforms, ensuring a user-friendly experience and accessibility compliance in alignment with D3 and the IT digital team.
• Data Analytics and Insights: Utilize data-driven insights to make informed decisions, optimize digital performance, and personalize member interactions.
• Digital Marketing: Collaborate with marketing teams to ensure digital marketing channels are being leveraged with campaigns that promote our products and services effectively.
• Compliance: Ensure digital platforms and initiatives comply with regulatory requirements.
• Team Leadership: Build and mentor a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement.

What you bring to the table:

• High school diploma or equivalent.
• Minimum of 10 years of financial industry experience, preferably member experience leadership.
• Demonstrated knowledge and a minimum of 5 years of member facing digital platform interaction experience.
• Demonstrated high level of proficiency in written communication and written member experience responses.
• Proven ability to multi-task and problem solve in a fast-paced environment.
• A high degree of applicable technical knowledge in the areas of eServices/emerging technologies, internet/emerging payments, regulations, and problem-solving skills.
• Proficiency using Excel and Word.

You might also have:

• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field (Master's degree preferred).
• Proven experience (7+ years) in a technology leadership role influencing or overseeing digital strategy and operations, preferably within the financial services industry or credit unions.
• Strong understanding of digital technologies, trends, and best practices.
• Strategic thinker with the ability to translate business goals into digital strategies and initiatives.
• Excellent leadership and communication skills, with the ability to influence stakeholders at all levels.
• Experience in managing budgets, vendors, and external partnerships.
• Analytical mindset with proficiency in data analysis tools and methodologies.
• Certification in relevant areas (e.g., Certified Digital Banking Professional, Certified Agile Leader) is a plus.

Our Culture:

At Community Financial, our purpose is to create joy and ignite Michiganders' impossible dreams. A culture of joy and impossible dreams is a culture of belonging: belonging is the spark. Guided by our values of Relentless Care, Hustle & Grind, Gratitude, and Huzzah!, we create a Culture of Belonging where every team member and member feels valued, connected, supported and can be their authentic selves.

We're relentless in our commitment to our team, offering a workplace that puts people first in the following ways:

• Valuing and integrating belonging. We understand that to create true belonging we need to be intentional with our purpose which is why we have integrated it into all areas of our work.

• Listening is our superpower. We ensure every team member has a seat at the table, a voice that is listened to, and leaders that care relentlessly! When we listen, we utilize surveys, feedback forums, leader listening sessions, , focus groups, and task forces to innovate and drive the team member and member experience.

• Cultivating safe spaces for all. Whether we are working at one of our offices or you're working from your home or remote work location, making sure our team members are physically safe and can be their full authentic self is important.

• Prioritizing team member wellbeing. With a trained Wellbeing advocate and dynamic benefits, we aim to provide our team members and their families with resources and support around professional, emotional, community, financial, social, and physical wellbeing.

• Creating community through connection. Team members are encouraged to engage with our numerous Community Resource and Connection Groups. These groups build community and allyship beyond our day-to-day roles and responsibilities. Team members also have many opportunities to connect and create impact in our communities.

• Beyond Remote Work. Our best work often happens when we have the flexibility to thrive in an environment where we're most productive. To continue to spark joy and empower our team members, a variety of our positions allow for flexible working arrangements while ensuring you are not alone regardless of if you work from home, at any of our dynamic workspaces, or face-to-face with our members at one of our 14 branches across this great state.

As an employer of choice shaping the future of work, we're proud to cultivate a community of passionate advocates for the credit union movement-both within our organization and across the communities we serve.

As a team member at Community Financial Credit Union, you'll enjoy:

• Comprehensive medical, dental, and vision plans
• Four weeks of PTO for all full-time team members
• Up to 12-weeks paid paternity/maternity leave
• Lifestyle Accounts to help with your personal wellbeing
• Family Health Benefits
• Paid time off to observe all Federal Holidays
• Flexible work options, including flex scheduling and work from home for many positions
• A generous 401k match
• Numerous employee engagement activities
• Community Resource Groups
• Paid time off for occasions such as volunteering and family events

Contact/application information:

If this description appeals to you, please submit an application! A member of CFCU's Talent Acquisition Team will be in contact with you shortly!

Equal Employment Opportunity Policy:

Community Financial Credit Union is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, gender identity or expression, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable Federal, State or local laws.

Disclaimer:

This job posting highlights some of the most critical responsibilities and requirements of the position. There may be additional duties and responsibilities that are not listed above. A Talent Acquisition Specialist will be sure to discuss the role in further detail should your application be selected to move forward.

Please note that Community Financial Credit Union does not involve Artificial Intelligence (AI) when evaluating applications. Applications for this position are reviewed by a member within the Talent Acquisition team. We are dedicated to providing an equitable and thorough review of all submissions and look forward to additional connection as the recruitment process continues!