Sales Representative, Industrial Wood Coatings

• Achieve or exceed sales budget.
• Achieve or exceed margin contribution budget.
• Maintain expenses at or below budget.
• Increase gallon growth.
• Grow opportunity account sales.
• Collect reliable customer/territory information and estimate individual customer potential.
• Conduct competitive product testing and comparisons to S-W and identify current competitors' strengths and weaknesses and S-W's competitive advantage.
• Develop territory market development plan and obtain approval.
• Develop a strategy to sell target customers and identify items or product categories that require specific attention in support of this strategy.
• Develop weekly selling plan and conduct sales calls accordingly, occasionally in conjunction with servicing Store/Facility Manager.
• Determine where customer is in the overall selling process and what steps are necessary to move the process along.
• Conduct product demos to support the selling process.
• Obtain information necessary to open a new account and communicate to credit office.
• Access product/technical information to support customers' application requirements.
• Complete required call and expense reports on a timely basis.
• Identify sources of sales leads and follow through on leads provided by store/Facility personnel as appropriate.
• Understand servicing store/Facility's strengths and weaknesses and communicate effectively with staff members to ensure that commitments made are within the store's capabilities.
• Identify products and quantities that must be carried in inventory to support customer needs and communicate this to store/Facility.
• Identify potential problems and work with Store/Facility Manager to resolve.
• Handle customer complaints within lines of authority and manage process to resolution.
• Assist Store/Facility Manager in resolution of product supply problems.
• Conduct customer surveys.
• Assist in servicing stores/Facilities' physical inventory.
• Service existing accounts to insure continued loyalty.
• Other duties as assigned.

Job duties involve contact with customers, which may include minors; and access to cash and other payment methods, electronic

equipment, personal information, store merchandise and other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's

customers, staff, employees, vendors, contractors, and the general public.