Global Marketing Manager, Lifestyle

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

Drive impactful marketing programs for New Balance's Lifestyle consumer. As a Global Marketing Manager within our Lifestyle Consumer Team, you will support the development and execution of global Go-to-Market strategies and content for the Lifestyle Business Unit. This role is based at New Balance headquarters in the Boston area.

MAJOR ACCOUNTABILITIES:

• Go-to-Market Support:Assist in developing GTM strategies, including channel and product team collaboration, product photography production, sample management, and deck maintenance. Provide logistical support for key meetings and the GTM SharePoint site.
• Campaign Management:Support and lead launch campaigns, including brief development, athlete/ambassador integration, 360 rollout planning, tactical and channel strategies, and global asset management, contributing to increased brand awareness and engagement within target demographics.
• Cross-Functional Collaboration:Manage internal teams (Creative Services, PR, Social, Retail, Digital) and external partners (Agencies, Media) to ensure timely delivery of campaign assets. Lead kickoffs, oversee creative productions, and manage asset inputs, E-Comm kits, copy direction, and channel implementation.
• Communication & Reporting:Regularly share updates and present to leadership. Collaborate cross-departmentally with Product, Merchandising, Finance, and Legal.
• Brand Stewardship:Ensure all consumer-facing content adheres to brand, category, and athlete guidelines.
• Regional & Channel Liaison:Maintain weekly contact with PR, Social, Site, and Retail teams to provide necessary information and gather channel insights.
• Administrative Support:Assist with budget management (POs, invoices, tracking), create and manage SOWs, coordinate sample management, and oversee asset delivery and sharing.

REQUIREMENTS FOR SUCCESS:

• 5-7 years of global brand/product marketing experience.
• Strategic thinking with strong project management skills and experience working with cross-functional teams.
• Experience developing creative briefs and managing marketing content needs.
• Strong understanding of the global sneaker and fashion market and cultural landscape.
• Familiarity with the go-to-market process.
• Excellent communication (written and verbal) and organizational skills.
• Proven ability to navigate complex organizations and build strong cross-functional relationships.
• Strong problem-solving and decision-making skills.
• Proficiency in digital marketing (paid/social media, SEO, SEM, content marketing).
• Demonstrated ability to manage complex projects with multiple stakeholders and timelines.
• Excellent interpersonal skills for effective collaboration with internal and external partners.
• Experience with project management (e.g., Asana) and digital asset management (e.g., Widen) tools.
• Ability to travel as needed.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.