Marketing CRM Manager

TEKsystems
$100,000.00 - $130,000.00 / yr
life insurance, long term disability, tuition reimbursement, 401(k), retirement plan
United States, North Carolina, Thomasville
Apr 23, 2025
Work Environment - 5 days a week onsite in Thomasville, NC. No exceptions. Description The Manager-Marketing CRM will develop and implement marketing CRM strategies to drive revenue and enhance customer engagement. This role will work closely with the sales team to create targeted campaigns that generate leads and convert them into revenue. Additionally, the position involves analyzing customer data to identify trends and opportunities for personalized marketing campaigns. By ensuring the effective use of the Marketing CRM system, this role will significantly impact business growth and customer satisfaction. Primary Responsibilities -Develop and implement Marketing CRM strategies and programs to drive revenue and enhance customer engagement and loyalty. -Collaborate with Sales and other members of the Marketing team to create and execute targeted campaigns that generate leads that turn into opportunities and revenue. -Analyze customer data and behavior to identify trends and opportunities for personalized marketing campaigns. -Monitor and measure the effectiveness and ROI of CRM campaigns and initiatives, using analytics to optimize performance. -Ensure the Marketing CRM system is effectively utilized, maintaining accurate and up-to-date prospect/contact records. -Manage and conduct monthly Net Promoter Score Surveys reporting to senior leadership. -Create reports and presentations on CRM activities and outcomes for senior leadership. -Provide training and support to team members on CRM tools and best practices. -Stay abreast of regulatory requirements, industry trends, and emerging technologies to continuously improve CRM strategies and tools. -Manage and maintain customer segmentation and targeting processes. -Provide positive and constructive feedback, including disciplinary action to employees regarding job performance as it relates to the general job requirements of those employees they lead. -Assist in interviewing and making hiring, termination and promotional decisions Need someone to come in and own the CRM email campaigns. Need someone with a good mix of technical and creative. Required Skills - 4 years of experience leading CRM and customer journey efforts for a B2B company, preferably Salesforce Marketing Cloud Account Engagement (previously Pardot) - 4 years of experience in leveraging data/analytics to identify audiences and uncover insights for targeting (Google Analytics or Adobe Analytics) - Experience doing both creative email campaign and technical execution of those campaigns. - Demonstrated experience leading and coaching others - Excellent verbal and written communication skills Additional Skills & Qualifications -Demonstrated proficiency with Microsoft Office -Excellent verbal and written communication skills -Interpersonal skills -Ability to multitask -Detail oriented and self-motivated Experience Level Expert Level Background check required. Drug test required. Pay and Benefits The pay range for this position is $100000.00 - $130000.00/yr. Great Health Benefits including a Zero premium medical plan for employee only coverage Vision & Dental Short Term & Long Term Disability Flex Spending Accounts 401k Retirement plan with company match and additional company annual discretionary match opportunity Life Insurance Wellness Program Tuition Reimbursement for Drivers and Technicians Training and growth opportunities to build a career We prioritize our OD family of employees Ability to advance through our promote from within philosophy National Career Opportunities Available at our 260+ service centers Workplace Type This is a fully onsite position in Thomasville,NC. Application Deadline This position is anticipated to close on May 2, 2025. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.