Sales Manager - Fishing

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot - making it easier than ever to get their hands on more fish.

But it is the people at Johnson Outdoors that make the company the success it is today! Come be a part of that success by joining the Sales team for these leading industry brands!

Check us out on MinnKota, Humminbird, and Cannon or find us on Instagram and Facebook!

What you will do:

The Sales Manager partners closely with senior Sales leadership to manage the sales of our Fishing products within the assigned geographic area or accounts, leveraging deep industry knowledge, and fostering strong client relationships. The person in this role ensures consistent, profitable growth in sales revenue through effective program planning and oversight of independent reps and dealers.

• Manages a team of sales representatives to achieve sales plans and goals effectively.
• Develops, implements, and evaluates sales initiatives and strategies for a defined market(s) based on the region's overall sales strategy to gain market share and maximize profits.
• Manages channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Generates new business by acquiring new accounts and develops existing accounts to increase revenue and profitability.
• Collaborates with senior management to optimize gross profit by discussing pricing and dealer discount structures while supporting corporate gross profit goals.
• Research best practices, tracks market trends, and develops competitive insights. Integrates best practice into the sales plan, assesses market potential for existing and new products across all product lines to maximize market share in the sales territory.
• Determines sales potential for new and existing customers through inquiry, observation, or periodical research. Creates sales forecasts for assigned territories considering sales and business objectives as well as buyer behaviors to grow profitability. Participates with management in updating territory plan and setting sales goals.
• Provides input on the overall sales budget and ensures marketing and sales related expenses remain within budget.
• Provides ongoing communication to dealers on products, promotions, policies, operating procedures to ensure functional effectiveness of all sales activities and results.
• Analyzes and evaluates the effectiveness of sales strategies, programs and policies and recommends improvements.
• Provides feedback to senior management regarding new product needs and field reactions to existing products. Participates in the new product development processes as needed.

What you need to succeed:

• Bachelor's degree in marketing, business, communications or equivalent.
• Typically requires 5 years of experience in field sales within a consumer durable goods environment which includes experience supervising and/or leading other sales representatives.
• Strong understanding of customer, market dynamics and requirements. Advanced networking skills and ability to develop productive and strategic relationships.
• Advanced knowledge and skills in performing market analyses to identify profitable growth opportunities, forecasting sales, developing, and implementing sales plans to profitability grow revenue.
• Strong leadership qualities with good communication and interpersonal skills. Ability to effectively lead key account management and strategic sales planning.
• Excellent verbal, written and interpersonal communication skills to effectively communicate with internal teams as well customers/dealers. Superior presentation and public speaking skills.
• Proven track record in making recommendations and/or improving processes that result in increased performance.
• Willingness to travel and work as part of a global team of professionals. Ability to travels to customer events, trade shows and sales meetings.

About Us:

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

What you will receive:

• Share in the company's success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans.
• Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
• Further your career with training opportunities including our tuition assistance program.
• Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.