Marketing and Communications Specialist

Monday through Friday, 7:45am to 4:30pm
Some evenings and weekends may be required.

Southwest Virginia Community College, as a comprehensive institution of higher education, dedicates its services to area citizens. Believing that each person should be given an opportunity for continuing personal and intellectual development, the College assumes responsibility as a catalyst in the life of the individual and the community. Southwest provides citizens the means for improving skills, expanding knowledge, as well as cultural aesthetic and global awareness, and encouraging economic development and responsible citizenship.

Southwest Virginia Community College seeks an experienced Marketing and Communications Specialist to drive our institutional marketing initiatives and lead-generation efforts for academic and workforce programs. Reporting to the Director of Strategic Communications, this role combines creative expertise with a data-driven strategy to elevate our college's presence and attract prospective students to our vibrant campus.

Key Responsibilities: The Marketing and Communications Specialist develops and executes comprehensive marketing campaigns across multiple channels, creating compelling content that resonates with prospective students and stakeholders. Working closely with the Director of Strategic Communications, this position plays a vital role in shaping our institution's narrative and driving enrollment growth.

The ideal candidate will demonstrate mastery of digital creative tools, such as Adobe Creative Suite, Affinity software, professional video editing platforms, professional still/video cameras, lighting, and sound equipment. The candidate must have extensive experience in digital advertising and analytical platforms such as Meta Ads Manager and Google Ads and Marketing Platforms. They will leverage their skills to produce engaging content across web, email, social media, short-form video, print, and digital platforms, ensuring all materials align with our brand identity and institutional goals.

This role requires a strategic thinker who can:

* Transform complex institutional messages into compelling, audience-focused content

* Collaborate effectively with the Institutional Advancement team, admissions/recruitment teams, and faculty

* Analyze marketing performance data to optimize campaigns and engagement strategies

* Adapt communication approaches to meet evolving student needs and preferences

* Navigate the unique opportunities of marketing in a close-knit, rural college environment

Some travel is required.

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services ( DARS), or the Department for the Blind & Vision Impaired ( DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155

To be considered for this position, you must complete the full state application. Please visit www.jobs.vccs.edu to apply.

For more information, please see the Opportunity Profile.

The Virginia Community College System ( VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

The Virginia Community College System ( VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts ( ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.