Dir, Engagement Strategy - VP

IPG Health
parental leave
United States, New York, New York
100 West 33rd Street (Show on map)
Apr 01, 2025
Job Description About the Job As a VP Director of Engagement Strategy, you will be a strategic leader who spearheads engagement initiatives, cultivating account growth and driving business success. You'll collaborate with cross-functional teams, facilitate workshops, and develop tactical plans that drive results, leveraging your deep understanding of engagement strategy deliverables. As a departmental leader, you will mentor junior talent, advocate for engagement strategy, and ensure seamless project execution. By inspiring teams and influencing strategic decisions, you'll drive business outcomes and agency growth. A Day in the Life Oversee assigned accounts, ensuring quality engagement deliverables and strategic recommendations. Interface independently with senior clients and Account leadership on existing and new business opportunities. Manage and mentor junior-level engagement strategists, fostering career development. Synthesize insights into actionable plans to drive brand goals, developing impactful engagement strategies. Build positive relationships with cross-functional teams (account management, strategic planning, media, creative) and partner with senior marketing clients to provide strategic guidance. Provide insights on on- and offline channels, evaluating value and limitations. Lead engagement strategy deliverables on new business pitches, presenting to clients and evangelizing engagement strategy's value. Direct accounts on opportunities, ensuring strategic and creative product quality, and collaborating with larger brand teams. Drive business outcomes by delivering high-quality engagement strategies and recommendations. What You Will Need Bachelor's degree in Marketing or related field. 9+ years of healthcare marketing experience. Proficiency in Microsoft Office (Word, Excel, PowerPoint) with ability to create complex presentations. Experience with brainstorming software (Stormz, Miro, Mural) and online collaboration platforms (Zoom). Exceptional written and verbal communication skills, with ability to present in high-pressure situations. Strong active listening skills, with a collaborative and constructive working style, and proven ability to influence others. Experience leading teams to make informed decisions, with the ability to balance multiple accounts and prioritize tasks. Strong problem-solving skills with ability to navigate changing priorities. Our Global Benefits My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it! Career Progression - we offer personalized development opportunities and clear career pathways. Health and wellbeing programs that provide you access to different services and offerings to prioritize your health. Company Savings Plans to help you plan for the future. Parental Leave benefits for all new parents. Salary 160000 - 230000 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://ipghealth.com/network/rise-and-run/ Part of the IPG Health network, Rise & Run is a full-service agency combining strategy, creativity, technology and more to design multichannel marketing solutions for HCP and DTC sectors. With offices in New York City, Boston and Parsippany, NJ, Rise & Run uniquely serves global and emerging brands to accelerate their business and impact. The agency's vast capabilities include social, behavioral science, UX, broadcast production and disease education. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.