New

Senior Marketing Manager

Crain Communications
retirement plan, remote work
United States, Wisconsin, Milwaukee
Apr 01, 2025
Description Position Overview Crain Communications, the leading source of trusted information for business leaders, is seeking an ambitious, experienced marketer to own customer-centric integrated marketing programs end-to-end. The Sr. Marketing Manager plays a critical role, sitting at the center of a cross-functional ecosystem, holding responsibility for the strategy, planning and execution of data-driven campaigns and compelling narratives that support our revenue-generating conferences and trade shows, awards programs and advertising solutions. The ideal candidate must be intrinsically collaborative and experienced in both B2B and B2C marketing principles. Sitting within the Commercial Strategy organization, with responsibility for a dedicated brand within the Crain portfolio, the Sr. Marketing Manager serves as a brand and audience expert, working cross-functionally with Sales, Events, Editorial and Operations to ensure our marketing programs deliver value back to our partners and customers alike. Responsibilities Own integrated marketing campaigns for large scale conferences and trade shows, awards and advertising solutions end-to-end, supporting the achievement of business goals related to registrations, nominations, leads and revenue. Leverage expert understanding of marketing mix to develop and execute marketing plans that leverage owned and paid channels including web, mobile, email, social, search and partnerships. Oversee management of paid media including day-to-day relationship with outside agency, leading planning, measurement and optimizations to ensure efficiency and ROI. Develop annual marketing calendar aligned with Editorial and Sales programs and goals to track program flights and commitments. Prepare compelling creative briefs; develop corresponding copy including taglines and descriptions, long and short form to accompany multi-channel creative, collateral and assets. Own post-event recaps and reports, including the creation of compelling, audience focused externally facing sales materials. Lead the creation of sales marketing communications and collateral that clearly define the value of our sponsorships and advertising solutions including media kits, sell sheets, email and digital. Manage annual industry trade show presence, identifying themes and messaging, and working cross functionally to execute. Manage campaign logistics and project plans, quarterbacking cross-functional teams to meet deadlines. Measure, benchmark and optimize marketing plans throughout their campaigns and YoY, leveraging performance-based insights to drive strategic improvements. Be a thought leader and subject matter expert on current best practices, innovations, and the competitive landscape to continuously improve our programs and campaigns. Serve as a steward of the brand, ensuring consistency across creative and messaging at all customer touchpoints. Manage Marketing Specialist, helping them to set and coaching them exceed business and professional development goals. Basic Qualifications Bachelor's degree, preferably in marketing, business, communications, or related field Minimum 5+ years of relevant marketing experience, preferably in a B2B marketing position supporting sponsorship, advertising, or events sales Advanced knowledge and understanding of integrated marketing strategies including channel, creative, operations and brand Experience leveraging marketing technologies and platforms to plan, execute and measure campaigns (Email, Hootsuite, Facebook, LinkedIn, Twitter, Google, Adobe Analytics) Excellent professional writing skills with an emphasis on marketing copy Strong analytical skills; able to create data-driven marketing campaigns end to end Expert project management skills withstrong attention to detail; deadline driven with ability to complete tasks and deliver quickly Ability to multi-task and adapt to a fast-paced environment of multiple priorities, executing in the short term while developing long-term strategies Self-motivated and results oriented Ability to effectively manage across multiple stakeholders in a matrixed organization Experience managing marketing budgets, vendors, tools and platforms Previous people management experience Remote from a state listed below or Hybrid (3 days-onsite) for those within 50 miles of our Houston, New York, Chicago, Detroit, or Cleveland offices. Preferences Prior experience in media or publishing industry Experience with CRM and Marketing Automation platforms Events Marketing experience This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated salary range for this position is $90,000 to $120,000. The final salary offering will take into accounta wide range of specific and relevant factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance. #marketing #LI-Hybrid #LI-LV1 #mid #full-time About Crain Communications: Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com. Environmental Demands Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change. An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves. A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC. A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval, subject to change. Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week. Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work. Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change. Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)