Marketing Coordinator

Job Openings >> Marketing Coordinator

Marketing Coordinator

Summary

Description

Forest River, Inc., the Nation's largest manufacturer of Recreational Vehicles, Cargo Trailers, Transit Buses and Boats has an immediate opening.

Job Summary:

The Marketing Coordinator is responsible for assisting with the execution of a variety of marketing activities such as projects, campaigns, and events while operating within a deadline driven environment.

Essential Duties and Responsibilities:

* Assist with marketing strategies for projects, including brand websites, social media, and new product launches.

* Help with marketing campaigns and initiatives that generate market awareness of the brand and ultimately create customer engagement, generate qualified leads, and drive sales.

* Work closely with the sales teams to understand the needs of dealers and customers, developing marketing and sales tools to meet these needs.

* Ensure creative marketing materials undergo regular review and approval processes and adhere to brand guidelines.

* Assist with creating messaging and content for the creation of tradeshows, webinars, email campaigns, sales literature, e-newsletters, social media, sales presentations, video, digital advertising, press releases, and recruiting efforts.

* Assist with coordination of tradeshows, roadshows, and other events.

Required Knowledge, Skills, and Abilities:

* Previous experience in a marketing role is preferred.

* Experience in B-to-B marketing a plus.

* Proficient with high quality photography and videography.

* Proficient with Adobe Photoshop or similar photo-editing software.

* Proficiency with Google Analytics and web analysis tools.

* Ability to work well in a fast-paced, collaborative environment.

* Strong understanding of Microsoft Office programs.

* Self-starter with personal initiative and drive.

* Some travel may be required.

Work Environment/Conditions:

* Office work environment, production floor as needed.

* Personal protective equipment required while on plant floor:

o Safety glasses

o Hearing protection

o Safety-toed shoes