New

Senior Growth Lifecycle Manager

Udemy
$119,000-$149,000 USD
United States, Colorado, Denver
1860 Blake Street (Show on map)
Apr 02, 2025
About us At Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. *This hybrid position requires two days per week in our Denver office.* About you You're a strategic lifecycle marketing leader with deep expertise in driving revenue growth through impactful consumer acquisition, engagement, and retention programs across subscription and marketplace business models. You thrive in building strong internal and cross-functional relationships, positioning yourself as a subject matter expert and trusted, collaborative partner. You're energized by improving efficiency, optimizing resources, and delivering exceptional results through teamwork and strategic execution. About this role As a Senior Manager in the Consumer Lifecycle Marketing team, you will own end-to-end lifecycle initiatives that significantly impact our organization's objectives. You will independently manage complex lifecycle marketing efforts, cultivate meaningful internal and cross-functional relationships, and offer valuable thought leadership to establish yourself as a reliable subject matter expert. Your role demands strategic insight, operational excellence, and strong collaborative skills, enabling you to influence decision-making across various stakeholders. About your Skills Relationship Building: Adept at developing and maintaining internal and cross-functional relationships, recognized as a reliable, expert partner Data-Driven Decision Making: You excel at using data to identify opportunities and make decisions to proactively solve complex problems Operational Excellence: Skilled at managing complex projects end-to-end, optimizing resources, and driving measurable outcomes Strategic Leadership: Expert ability to develop comprehensive lifecycle strategies that drive measurable revenue growth, with a track record of balancing short-term conversion goals with long-term retention and lifetime value Analytical Insights: Strong analytical capabilities, leveraging data-driven insights to solve problems and optimize strategies Technical Expertise: Advanced knowledge of marketing automation systems and ability to architect complex, personalized customer journeys while maintaining technical best practices What you'll be doing: Develop comprehensive lifecycle strategies across the full customer journey, from acquisition to engagement to retention, with clear revenue impact goals Develop internal and cross-functional relationships, establishing yourself as a dependable partner and subject matter expert Lead cross-functional initiatives with product, analytics, and pricing teams to develop integrated approaches to improving conversion, customer engagement, retention, and lifetime value through process improvement and strategic innovation Collaborate closely across diverse teams to streamline processes, optimize resource allocation, and boost operational efficiency Utilize data analytics to drive informed decision-making and continuously optimize marketing strategies Mentor and guide team members, supporting their professional growth and reinforcing a collaborative, results-oriented culture What you'll have 6+ years of experience leading lifecycle marketing for consumer businesses, with demonstrated success driving significant revenue growth in subscription or marketplace models Proven track record of building and scaling lifecycle programs that have delivered measurable business impact, with specific examples of revenue lift or retention improvement Proven ability to build strong internal and cross-functional relationships, positioning yourself as a trusted expert and collaborative partner Demonstrated expertise in marketing automation tools (e.g., Braze, Iterable) and personalized customer journey development Strong analytical skills with a record of effectively leveraging data to optimize marketing performance and inform strategic decisions Exceptional communication, stakeholder management, and influencing skills across teams and organizational levels At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity. Hiring Compensation Range $119,000 - $149,000 USD We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you! Life at Udemy We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy: We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it. Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend. Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success. We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs? At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Our Benefits Start with U Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process. Information regarding data privacy is available within the Udemy Careers Privacy Notice.