Social Media Manager

*This is a hybrid role based out of our HQ in Richmond, CA. In-office expectation is 3 days a week*.

ABOUT THE POSITION

At Mountain Hardwear, we're more than just an outdoor apparel and equipment brand - we're a community of free thinkers, adventurers, and mountain sport enthusiasts. We design gear and apparel that empowers people to seek wilder paths, connect with the outdoors, and embrace mountain culture. As we continue to grow, we're looking to amplify our brand to existing and new customers, engage with our community and culture, and build trust through our products.

We're in need of a Social Media Manager with a deep understanding of engaging and growing digital communities through an authentic, brand-driven approach. This experienced subject matter expert will be responsible for creating and executing social media campaigns that reflect our brand identity, while organically growing our online community. This is an integrated marketing role, requiring close collaboration and coordination with our Ecommerce, Digital Marketing, Marketing Creative, and Brand Marketing teams. This strategically creative role will manage and execute a critical touchpoint with our consumer and community.

This is a hybrid role, based at Mountain Hardwear's corporate office in Richmond, CA. The role entails being in office three days a week and additionally on an as-needed basis. The Social Media Manager will report to the Ecommerce Marketing Manager.

WHAT YOU WILL DO:

• Strategy & Execution:

  • Create and implement a multi-platform social media strategy that reflects our brand's mission, values, and culture while driving consumer acquisition.

  • Build and present social campaign strategies to execute brand and seasonal initiatives through social media platforms, with cross-functional marketing coordination and alignment with broader campaign ecosystem.

  • Focus on growing our audience and increasing engagement while reflecting the communities we serve.

  • Continuously explore emerging platforms, content formats and tools to elevate our social media presence.

• Content & Storytelling:

  • Lead the content strategy, calendar, and briefing process, ensuring all content effectively showcases our products, brand stories, athletes, and community.

  • Develop detailed creative briefs that incorporate emerging content trends while ensuring platform-specific optimization.

  • Act as producer and real-time content creator for select campaigns, events and activations, capturing and publishing engaging content.

• Community Engagement & Growth:

  • Foster meaningful conversations and build a loyal community that shares our passion for sport, creative and culture.

  • Respond timely to comments, DMs, and encourage user-generated content and participation.

• Collaboration with Athletes, Brand Ambassadors, Influencers and Creators:

  • Develop and maintain strategy and process to leverage generated content with athletes and influential partners (individuals, organizations, or brands) who align with our brand values.

  • Develop partnerships, collaborations, or co-hosted social media activations that increase brand awareness.

  • Identify and build relationships with influencers and creators.

• Social Commerce:

  • Collaborate with our ecommerce team to create integrated shopping experience for seamless purchasing through social media shops. Coordinate with our Digital Marketing team to leverage Paid Digital Media efforts.

• Measurement & Reporting:

  • Utilize platform analytics and social listening tools to track key metrics (engagement, reach, sentiment, etc.).

  • Analyze data to identify trends, test and optimize content and performance.

  • Provide regular reports with actionable insights and recommendations.

• Keep Up with Trends & Best Practices:

  • Identify and experiment with emerging social media platforms, features, and trends.

  • Stay ahead of algorithm changes and best practices.

  • Monitor industry shifts, bringing fresh ideas and creative concepts to the table to ensure we remain at the forefront of the outdoor apparel and equipment space.

YOU HAVE:

• Minimum 5+ years professional experience building and executing social media programs across a variety of platforms with expertise in the evolving social media landscape, best practices and emerging trends.

• A forward thinker, always working toward elevating brand opportunities.

• Experience in producing high-quality, visually appealing content through a brand lens that tells a story and engages our community.

• Strong written communication skills and the ability to craft compelling captions and storytelling content.

• A data-driven mindset with the ability to analyze performance metrics and optimize for maximum results.

• A strong connection to or understanding of mountain sports (climb, snow sports, trail, mountaineering, camp, etc.) and experience working with brand athletes is a plus.

• Familiarity with tools like Hootsuite, Sprout Social, Adobe Creative Suite, Figma or other content creation and scheduling platforms. Knowledge of SEO, email marketing, and digital marketing strategies is a bonus.

• Self-motivated and able to work independently as well as part of a team while maintaining a high level of project ownership, accountability for data and performance, and project-based communication with internal and external stakeholders.

#Mountainhardwear

#hybrid

#LI-JC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.