Marketing Manager - Federal

Marketing Manager - Federal Clark Nexsen is seeking a Marketing Manager to join our dynamic team of Marketing, Communications, and Business Development professionals. If you're a creative strategic thinker with prior experience leading the development of highly technical, compliance-based proposals - we want to hear from you. In this role, you'll be a member of our Federal Market Sector Leadership Team responsible for managing the development and implementation of strategic marketing initiatives and proposals for our DoD and Non-DoD Federal submarkets

This position requires strong leadership skills, strategic thinking, flexibility, creativity, excellent writing and editing skills, a well-developed graphic eye, and proactive approaches to planning. You must be able to shift priorities frequently while maintaining attention to detail and achieving high quality standards. The ideal Marketing Manager can prioritize effectively, multi-task efficiently, and function collaboratively as part of a team under multiple deadlines.

For this position, we prefer candidates based in Virginia but will consider qualified applicants from other locations. Relocation assistance may be available.

General responsibilities include but are not limited to the following:

• General:
  
  
  
  • Manage and Contribute to the development, implementation, and communication of firmwide and market sector-specific business plans, capture strategies, and opportunity tracking
  • Influence benchmarking in designated market sector including competition, strategic intelligence, and market/industry trends and contribute to internal benchmarking for efficiency and effectiveness
  • Contribute to the management of marketing activities, expenses, and other key metrics for designated market sector
  • Oversee day-to-day marketing program and provide nal marketing decisions for designated market sector
  • Perform regular marketing audits as directed by firm leadership
  
  
  
  
• Pursuit Development:
  
  
  
  • Collaborate with other Market Sector Leadership Team members to develop client and pursuit management plans
  • Evaluate and make decisions for potential pursuits as part of the firm's Go/No-Go process in collaboration with other members of the Market Sector Leadership Team
  • Contribute to capture planning, proposal development, and market research.
  • Manage and maintain relationships with existing and potential partners and subconsultants
  • Help maintain CRM database of opportunities, projects, clients, contacts, and campaigns
  
  
  
  
• Proposal & Content Management:
  
  
  
  • Manage strategy development, budgets, schedule, preparation, and submission of well-written and graphically sophisticated marketing materials including proposals (general and SF330 formats), statements of qualifications, award submittals, white papers, presentations, and marketing collateral
  • Provide strategic input on messaging and competitive positioning to align with business development goals
  • Review materials for strategy, compliance, and grammar
  • Manage the collection and organization of information and images into content libraries, facilitating access to the information by others
  • Manage and delegate the collection of project data including key details, photography, descriptions, client testimonials, post-occupancy surveys, energy efficiency, etc.
  • Collaborate with marketing, communications, business development, and technical teams to develop market-specific content for web, email, social media, news, and blogs
  
  
  
  
• Brand Ambassadorship:
  
  
  
  • Implement and ensure adherence to company identity, branding, and visuals
  • Represent the marketing department internally and the firm externally through professional organizations and teaming partnerships
  • Manage and participate in outreach activities including client events, industry tradeshows, conferences, and other public relations initiatives
  • Order and track inventory of proposal supplies and promotional items
  
  
  
  
• Mentorship/Training:
  
  
  
  • Identify, recommend, and assist with marketing related staff training programs, policies, or procedures
  • Manage the hiring, supervision, mentorship, coaching, and training of Sr. Marketing Coordinators, Marketing Coordinators, Marketing Assistants, and any other assigned employees
  
  
  
  
• Other:
  
  
  
  • Manage debriefs (internal/external; proposals/interviews)
  • Manage internal resources (software/hardware, tools, booth equipment, proposal supplies and promotional items), including updates and inventory
  • Assist other Marketing Managers as needed
  
  
  
  

Education, Technology, and Experience

• Associates or Bachelor's Degree in Marketing, Communications, English, Journalism, Creative Writing, Business, or a related field with 7-10 years of relevant leadership experience preferred
• Without a degree, 10-15 years of relevant A/E/C leadership experience required
• Certified Professional Services Marketer (CPSM) credentials may be given additional consideration
• To be considered for the Marketing Manager - Federal position, the following qualifications are required:
  
  
  
  • Prior professional experience in a related marketing, business development, or public relations role within the A/E/C industry
  • Experience in the development of highly technical, compliance-based proposals
  
  
  
  

• Demonstrate strong command of industry-standard design and business applications including:
  
  
  
  • Adobe Creative Suite (InDesign, Photoshop, Acrobat)
  • Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • CRM platforms like Microsoft Dynamics
  • Experience with digital asset management systems such as Open Asset is a plus
  • Familiarity with the following industry systems:
    
    
    
    • gov, GovWin, CPARS, PIEE, and ProjNet preferred
    
    
    
    
  
  
  
  

Additional Knowledge, Skills, Abilities

• Ability to thrive in a fast-paced environment with competing priorities, effectively multi-task, and consistently meet or exceed deadlines
• Ability to collaborate with multidisciplinary teams locally and in other offices
• Exceptional written, verbal, and visual communication skills with a professional demeanor
• Comfortable communicating with senior-level management
• Active participation and contribution as a team member in group settings
• Strong planning, organizational, and time management skills
• Excellent interpersonal, problem-solving, and decision-making skills
• Demonstrated attention to detail and commitment to producing high-quality work
• Commitment to engaging positively with teams while maintaining the ability to work independently when needed
• Have an enthusiastic, client-oriented, can-do attitude
• Be dedicated to individual professional development as well as the success of colleagues and the rm as a whole
• Willingness to travel as needed to support marketing initiatives, pursuit development, and team building

Physical Requirements
Work is sedentary and often performed in an office setting. Work area is lighted, heated, and ventilated. This position may require extended periods of standing, sitting, as well as some repetitive movements, bending and lifting of minimal weight. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Workplace Flexibility

We have selected two common days in the office to nurture collaboration and innovation and to support learning and growth through engagement with colleagues. We are asking everyone to be present on Mondays and Thursdays, with a required third day that will provide additional flexibility and be set between you and your supervisor (with consideration given to your project team members and clients). Our hope is that this schedule will offer the work-life balance that is desired by all, while providing consistent opportunities for face-to-face collaboration and mentorship. Occasional travel may be required.