Digital Marketing Coordinator

Who We Are...

Since our founding in 1901, Limbach's primary core value has always been: We Care.

We Care about you as a person: your safety, career, development, and the local community.

We Care to impact diversity in construction to create a collaborative work environment focused on generating a sense of belonging and accomplishment.

Limbach Company LLC, a subsidiary of Limbach Holdings, Inc., (NASDAQ: LMB) is an integrated building systems solutions firm whose expertise is the design, installation, management, service, and maintenance of HVAC, mechanical, electrical, plumbing and control systems.

We engineer, construct, and service the mechanical, plumbing, air conditioning, heating, building automation, electrical and control systems in both new and existing buildings and infrastructure. We work for building owners in the private, not-for-profit, and public/government sectors.

Our vision is to create value for building owners targeting opportunities for long term relationships.

Our purpose is to create great opportunities for people.

We carry out our vision and purpose through a commitment to our four core values...

• We Care
• We Act with Integrity
• We Are Innovative
• We Are Accountable

The Benefits & Perks...

• Base salary range of $60 - $70K
• Full portfolio of medical, dental, and vision benefits, along with 401K plan and company match.
• HSA, FSA, and life insurance offerings.
• Maximize your professional development with our award-winning Learning & Engagement team.
• Engage in our "We Care" culture through our ERGs, brought to you by EMBRACE.
• Career pathing flexibility and mobility.

Who You Are...

As Digital Marketing Coordinator, you will support the development and execution of digital marketing campaigns, as well as assist the Corporate Marketing and Branch teams in creating marketing collateral, proposals, case studies and presentations. This role be also work with the marketing team to update the website, assist in the creation of blog posts, email marketing campaigns, and video content, including the oversight of all relevant analytics.

This Position...

Some examples of the work you might do includes:

• Assists marketing team with the design and development of marketing collateral, including digital brochures, one-sheets, flyers, case studies, and advertisements, to support campaigns and initiatives.
• Provides support for marketing materials such as RFP responses, and customer presentations.
• Creates and updates project experience collateral, including case studies and project sheets.
• Collaborates with Regional Marketing Leaders to collect project highlights, employee stories, and other updates for content development.
• Updates our marketing intranet page with the current versions of the marketing collateral and additional marketing tools.
• Ensures all content is consistent with, and supports, the overall brand and identity of the Company.
• Utilizes our CRM platform to archive data and content on completed projects.
• Assists in the design and execution of email marketing campaigns, ensuring alignment with branding and campaign objectives.
• Supports the creation of email templates, graphics, and content tailored to various audiences.
• Assists with the management of the company's website, ensuring content is accurate, current, and aligned with branding standards.
• Makes updates to website content, including blog posts, event information, and marketing materials.
• Troubleshoots basic website issues and coordinates with developers for advanced needs.
• Works with External Communications & Public Relations Leader to develop engaging graphics and written content for social media platforms.
• Works with External Communications & Public Relations Leader to compile and analyze monthly social media and website performance metrics to identify trends and actionable insights.
• Assists in the creation of internal and external video content for marketing and communication purposes.
• Assists the marketing team execute quarterly photography sessions to capture high-quality images for marketing use.
• Provides photography support during key events and projects as needed.
• Performs research on current industry trends, and makes recommendations to management.
• Assists with quarterly performance reports summarizing social media and website analytics in easily digestible one-page formats.

What You Need...

• Bachelor's Degree, preferably in Graphic Design, Marketing, or Communications, and internship experience up to 2 years of relevant work experience.
• Proven graphic design skills with proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign)
• Working knowledge of Microsoft Office and Google Suite products
• Demonstrated proficiency in WordPress website management, including content updates, troubleshooting, and ensuring optimal site performance and user experience.
• Ability to cater communications with diverse audiences.
• Capacity to successfully manage competing priorities in a fast-paced, deadline-driven environment.
• Proven written communication skills, ideally with published content, in online and/or traditional media.
• Ability to travel up to 10% of the time.

Conduct Standards:

• Maintains appropriate Company confidentiality at all times.
• Protects the assets of the Company and ethically upholds the Code of Conduct & Ethics in all situations.
• Cultivates and promotes the "Hearts & Minds" safety culture.
• Consistently exemplifies the Core Values of the Company (we CARE, we act with INTEGRITY, we are INNOVATIVE, and we are ACCOUNTABLE).

Work Environment:

• This position operates [primarily] in a professional office environment, and routinely utilizes standard office equipment such as computers, phones, copiers, filing cabinets, and printers.

Physical Demands:

• In performing the duties of this job, the incumbent is frequently required to sit, stand, talk, hear and perform repetitive motion, and process an appropriate degree of both visual acuity and manual dexterity.
• This is considered a sedentary work position, which means possible exertion of up to 10 pounds of force occasionally, and/or negligible amounts of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

This job description is intended to describe the general nature of work being performed by the individual who assumes this role, not an exhaustive list of responsibilities. Duties, responsibilities, and activities may change at any time, with or without notice, as business needs dictate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Limbach Facility Services LLC is an Equal Opportunity Employer.

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