Business Analyst

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Mountain View, CA.

Business Analyst

Top Skill Sets Required:

1. Tableau/SQL and Adobe Analytics
2. Develop Customer Experience Journey optimizing UX/CX and web performance metrics

Position Description

Responsibilities:

• Run and improve regularly scheduled & ad hoc web analytics reports that contribute to impactful analysis and actionable insights.
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics.
• Work on improving the Customer Experience Journey by analyzing Customer Pathing, Page depth, behavioral analysis, and Customer segmentation.
• Collaborate with Business function, Category, Product, Marketing, Merch & UX teams to create and deliver analytics Reporting and Insights.
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Clickstream, and transactional data.
• Developing effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel.
• Ensure data quality and integrity for key functions like internal mapping tables product hierarchy, Dates, Site taxonomy, and Adobe classifications.
• You will be responsible for designing, coordinating execution, and analyzing experiments across our digital channels (web, mobile & app).
• Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
• Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
• Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
• Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
• Generate insights for weekly business performance reviews.
• Stay abreast of the latest trends and best practices in A/B testing, digital analytics, and user experience.

Requirements:

• 8+ years of related experience in one or more of the functional areas: Business Analytics, e-commerce, or Web analytics roles.
• Demonstrate strong technical expertise in Tableau/SQL and well versed with Adobe analytics.
• Master's degree in Business, Data Science, or a related field.
• 4+ years' experience in e-commerce or consumer electronics industry or management consulting.
• Proficient in managing enterprise-class web analytics platforms (e.g. Adobe Analytics/Omniture, DXA) expertise with Client Web SDK migration highly valuable.
• Proficiency in developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings.
• Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel and Tableau preferred.
• Prior experience leading small teams with the ability to engage and develop talent.
• Exceptional communication skills with the ability to collaborate and build effective partnerships at all levels of the organization.
• Structured and process-oriented approach to solving business and operational problems with a highly agile approach.
• Ability to operate seamlessly in a matrix organization and manage stakeholders across multiple lines of businesses.

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!

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Staffmark is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Staffmark is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.