Marketing & Sales Specialist II

General Purpose and Scope of Position:

As a member of the Strategic Marketing team, the Marketing Specialist will develop and implement creative campaign plans that enable W-E to realize its market objectives. This person will be an instrumental part of our product marketing, social media, media planning, and strategic planning. We are a collaborative, high-performing team that partners to formulate and deliver communication and market demand strategies to the business. Having a focus on demand creation and customer development and a willingness to support the team in all aspects of the marketing function will bring success. We engage internal & external customers with an insight-driven mindset enabling the company to differentiate across brands, services, and products.

Key Skills and Abilities Include:

• Embrace a change management mindset, adapting to evolving priorities with flexibility.

• Demonstrate a proactive and solutions-oriented approach by tackling challenges head-on, embracing ambiguity, and delivering high-quality results with multiple stakeholders.

• Demonstrate proficiency in social media copywriting and design, creating engaging on-brand content and visuals tailored to diverse platforms to drive audience engagement.

• Working knowledge and experience of agricultural communications, social media, and current marketing communications.

• Working knowledge and experience of successful and creative marketing communication techniques and strategies

• Experience working with product marketing

• Experience in creating and executing strategic marketing and/or product launch plan

• Excellent written and verbal communication skills. Ability to communicate effectively and efficiently with customers, peers, and leadership

• Must enjoy working independently with little direction, with the confidence to reach out to the team when support is needed. Many projects will require independent thinking and working directly with field staff

• Creative mindset: Must be able to take campaign plans and projects beyond what is asked, discuss follow-up projects with teams, and think outside the box

• Ability to think strategically or with a strategic vision in mind when developing campaign plans

• Sales Enablement Support: Generate marketing and sales content to effectively communicate our value proposition.

• Content Marketing, Public Relations and Advertising: Collaborate with internal stakeholders and customers to develop product testimonials and product marketing collateral. Develop content and advertising calendars, maintain relationships with internal contacts and industry stakeholders.

• Collaborate with cross-functional teams, including sales, product management, agency vendors, R&D, and others.

• Responsible for social media content calendar creation for a variety of channels.

Key Personal Attributes Include:

• Self-motivated and comfortable working independently with some ambiguity.

• Passion for designing and improving existing pieces with appropriate solutions to complex communication problems.

• Detail-oriented, and comfortable managing a high volume of varied work with the ability to appropriately prioritize and meet deadlinesand a variety of stakeholders.

• Ability to pivot and reallocate projects as business demands change.

• Proficient with copywriting and general business writing, able to explain complex processes in simple terms.

• Proficient with social media copy and content creation for different platforms.

• Comfort in effectively working within a dynamic team of creative personalities.

• Outgoing and willing to engage with fellow employees and sales staff to seek out projects to bring to the team for consideration in a remote environment.

• Proven ability to influence without authority.

Technology Knowledge:

• Highly proficient with SharePoint and the Microsoft Office Suite.

• Experience with digital marketing and reporting tools (I.e. SEO, Google Analytics, PPC Campaigns, etc.)

• Experience with social media management and project management tools - Sprout Social, Adobe WorkFront.

Specific Responsibilities and Key Deliverables Include:

• Responsible for designing, creating, and delivering creative briefs, marketing campaigns/go-to-market plans/product launch plans and social media plans to support the growth and expansion of company products and services and launch strategic products.

• Works with internal teams, customers, publications, and external vendors to implement & execute marketing campaign plans including media agencies from start to finish, on schedule, and on budget.

• Fully supports internal segment teams for national, regional, and local marketing efforts.

• Works directly with Product Managers, R&D team, and Regulatory team to ensure proper content and technical language are being always used.

• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.

• Ability to establish relationships with key internal stakeholders.

• Plan and execute initiatives to reach the target audience through appropriate channels (social media, google, OOH, e-mail, TV, digital, print, etc.)

• Develop and analyze market research and sales data that support and direct the development of robust campaign plans.

Strategic Marketing Support:

• Acts as a continuous source of creative ideas and solutions to help the Wilbur-Ellis grow.

• Collaborates with Strategic Marketing Team to enhance brand strategies and messages within the branding guidelines.

• Continuous collaboration with Strategic Marketing Team on overall design and direction for Wilbur-Ellis segments and Agribusiness.

• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.

• Develop and manage a marketing budget that drives and supports the campaign plan as part of the marketing team.

Other Qualifications

• Bachelor's degree in Marketing or Agriculture Communications.

• 5+ years experience in marketing, content development, collateral creation, social media planning and support.

Compensation and Benefits:

• In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $71,000 to $94,610 annually. Note that wages may vary based on location, skills, and experience. This position is eligible for vacation, holidays, health, dental, vision, mental health, retirement plans, and other benefits. Follow this link for more information regarding Wilbur-Ellis employee benefits: https://bit.ly/3S8aDCj