Marketing and Communications Program Director

University of Colorado Anschutz Medical Campus
United States, Colorado, Denver
Dec 20, 2024
University Staff Description *Position Details* University of Colorado \| Denver Official Title: Communications Program Director Working Title: Marketing and Communications Program Director FTE: Full-time Salary Range: $89,213 - $98,604 Position #00002253- Requisition #35796 Join the University of Colorado Denver About the University of Colorado - Denver The University of Colorado Denver is the state's premier public urban research university and equity-serving institution. Globally connected and locally invested, CU Denver partners with future-focused learners and communities to design accessible, relevant, transformative educational experiences for every stage of life and career. Across seven schools and colleges in the heart of downtown Denver, our leading faculty inspires and works alongside students to solve complex challenges through break through innovations and impactful research, and creative work. As part of the state's largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of $800 million. For more information, visit ucdenver.edu. Job Description * Applications are accepted electronically ONLY at www.cu.edu/cu-careers * The position is responsible for working with members of the SPA leadership team to creatively showcase the school's mission, vision, and student, faculty and alumni work, and to advance the school's reputation locally and nationally. This includes managing the strategic position of the school by providing direction and implementation of marketing campaigns with a strong focus on recruitment, coordinating marketing and communication for special events, guiding market analysis, and actively developing and implementing communication plans and strategies. This position is responsible for the marketing and communication strategies, conceptualization, design, and production/oversight of marketing and communication materials shared through the SPA website, social media, internal communications, external media, and print collateral for the School and its Centers. This position will develop communication and marketing plans, align strategies, produce, edit, and publish a wide variety of content, and requires excellent writing and editing skills. The program director is a creative and experienced leader with a record of accomplishment in making data-driven decisions based in relevant research and metrics. The full-time position develops, manages, and implements marketing and communication strategies that support SPA and university goals. This role will work with SPA leadership, university colleagues, and external partners to position SPA as leader within Denver and with larger national audiences. Collaboration Required The person in this position will work closely with the SPA leadership team including the Dean, Associate Dean for Student Success and Innovation, Associate Dean for Faculty Affairs, Assistant Dean of Administration, Executive Director of Outreach, Partnerships and Professional Learning. They will work directly with SPA staff members to create marketing and communications tools that support recruitment, student services, events, academic and professional program management, alumni relations, finance, and more. A list of current SPA leadership, staff and faculty can be found in the left side menu, here: https://publicaffairs.ucdenver.edu/people. They will also collaborate with University Communications staff as well as other communicators as needed across campus for cross campus projects and events. Overview of Centralized, University Communications Model University Communications (UComm) advances the mission of the university, as well as its reputation and identity as a leading academic and urban research institution. UComm leverages strategic communications planning, media relations, branding, marketing, executive communications, and a wide range of digital media, to tell the stories of the university and its people in support of the university's strategic goals and mission to serve students. Using a federated model, college communicators are a vital part of the UComm team to align all efforts across the university. This is accomplished through collaboration and use of the skills and talents of the SPA director and the University Communications team to achieve objectives. The program director is the liaison to University Communications, the central communications for the university. Working together they create an ecosystem where communications and marketing efforts are aligned and support our students. Marketing and Communications Program Director What you will do: Leadership: Collaborates with and serves as a consultant to SPA leadership faculty, and staff, as well as UComm staff and the Vice Chancellor for Marketing and Communications on a wide range of communications and marketing tasks, serving as the primary point of contact for these products and services Creates and implements multi-channel marketing and communications strategy that support the mission, vision, and strategic goals of SPA and CU Denver Directs the work of marketing/communications and events for SPA Builds and uphold community relationships with key stakeholders Serves as the school's liaison and works collaboratively with other marketing and communication professionals on campus, University Communications and in the university system. Budgets development for marketing and communications projects Marketing: Plan, research, execute, measure, and adjust programmatic and search digital marketing campaigns and brand awareness campaigns driven by KPIs, conversions, and analytics to drive enrollment growth for SPA programs. Oversee and participate in the planning and completion of all print and digital communications including: website design and content using required CMS platforms writing for web with focus on SEO content creating digital ad, search ad, and print ad copy editorial planning and posting of social media content news stories, success profiles, paid and earned media print and digital recruitment and marketing materials. Work with team to execute campus conferences, symposia, and events. Identify and develop content for advertisements and sponsorships promoting the school. Coordinates with third-party vendors/contractors involved in the production of publications and other marketing and communication materials. Ensure that all publications and produced materials are of the highest quality, conform to university and school branding guidelines, convey a consistent organizational imaging, and are accessible and appropriate for intended audiences. Communications: Develop and maintain effective contact lists and databases to be used for distributing publications, news, fundraising, and event information. Serve as a strategic partner in planning for and facilitating the internal communications of SPA Draft, edit, and manage email communication initiatives, such as newsletters, invitations, and announcements. Work with SPA leadership to develop internal communications messages, as needed Work with UComm to support as needed for crisis or issues management in SPA Work with SPA and UComm on strategic media outreach Serve as the School's primary marketing and communication representative to other campus offices Qualifications you already possess (Minimum Qualifications) Bachelor's degree in marketing, graphic design, media arts, interactive media, journalism, public relations, communications, public administration, business (with a communication/marketing focus), or a directly related field from an accredited institution and proven professional experience in the fields of branding, marketing and communications. Extensive, diverse, and progressively responsible experience developing, and executing successful strategy, design, marketing, brand management, and/or advertising initiatives. Four years of relevant marketing/communications experience. Three or more years of experience in the areas of web development, digital communication, and/or social media marketing. Successful experience in creating and standardizing metrics and analytics to assist in measuring the costs and impact of key messages, communications strategies, and tactics. Experience working in CMS and CMM platforms Experience working in data and data dashboard platforms Substitution: A bachelor's degree is preferred, or equivalent combination of education, certification, and experience. Preferred Qualifications to possess (Preferred Qualifications) Master's degree in marketing, journalism, public relations, communications, business administration or another closely related field. Five or more years of experience in a progressively responsible communications and/or marketing role, including experience in creating and implementing communications and marketing strategies. Experience working in a communications and marketing role in nonprofit, government and/or higher education. Demonstration of ability to increase enrollment or engagement in academic or volunteer programs evidenced in application materials Two years of experience using CRM technologies Knowledge, Skills, and Abilities Ability to write, edit, proofread, publish, and produce print and web content and communications materials. Ability to communicate effectively, both in writing and orally. Ability to establish and maintain effective working relationships with employees at all levels throughout the institution. Outstanding customer service skills. Demonstrated commitment and leadership ability to advance justice, equity diversity and inclusion. Familiarity with and capacity to employ web content management systems. Professional expertise to innovate, initiate and complete effective and research-based communication, marketing and branding strategies. Ability to use analytics to measure and evaluate marketing and communications strategies. Ability to manage a diverse workload with multiple priorities. Familiarity with Adobe Creative Suite and other graphics programs. Ability to maintain a climate that is collegial, treats faculty, staff, and learners fairly and is hospitable to creativity and innovation. Conditions of Employment This position requires an onsite presence on campus 3 days a week. Additional presence may be needed if collaboration with others is required. Employment Sponsorship Please be advised that this position is not eligible now or in the future for visa sponsorship. As of 7/1/2023, The University of Colorado recommends employees be fully vaccinated from the COVID-19, but is not required. COVID recommendations and information can be found at: https://www.ucdenver.edu/coronavirus Compensation and Benefits The salary range (or hiring range) for this position has been established at $89,213 - $98,604. The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position is not eligible for overtime compensation. Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave, health plans and retirement contributions that add to your bottom line. Benefits: https://www.cu.edu/employee-services/benefits Total Compensation Calculator: http://www.cu.edu/node/153125 Application Deadline Applications will be accepted until the position is filled. Preference will be given to complete applications received by January 13th, 2025. Those who do not apply by this date may or may not be considered. Required Application Materials: To apply, please visit: http://www.cu.edu/cu-careers and attach: A cover letter which specifically addresses the job requirements and outlines qualifications A current CV/resume List of three references (we will notify you prior to contacting both on and off-list references) Background Check Policy The University of Colorado Denver strives to maintain a safe and productive educational, clinical, research and employment environment. All prospective employees and current employees must, therefore, consent to and pass background checks prior to any final appointment/employment. Diversity and Equity The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at workplaceengagement@ucdenver.edu. The University of Colorado Denver is committed to recruiting, retaining, and promoting diverse faculty and staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from Black, Indigenous, and people of color, women, persons with disabilities, persons within the LGBTQ+ community, and veterans. The University of Colorado is committed to diversity and equity in education and employment. Questions should be directed to Emilia Covault, emilia.covault@ucdenver.edu Application Materials Required : Cover Letter, Resume/CV Job Category : Communication Primary Location : Denver Department : U0001 -- Anschutz Med Campus or Denver - 30002 - ADM VC Comm Denver Schedule : Full-time Posting Date : Dec 20, 2024 Unposting Date : Ongoing Posting Contact Name : Emilia Covault Posting Contact Email : Emilia.covault@ucdenver.edu Position Number : 00002253