Senior Associate Brand Sweets

Job Location: Hershey, PA

Summary of role/responsibilities:

Operations Analysis and Leadership

• Develop a thorough understanding of Jolly Rancher, Twizzlers, and other Hershey Sweets brand operations and production (process, manufacturing, packaging)
• Provide strategic guidance to the broader organization regarding network decisions/strategy

Data Analysis

• External and internal assessment of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
• Identify opportunity areas as foundation for strategic recommendations
• Size-of-prize calculations, forecasting, assumption-based market sizing
• Leverage deep bench of consumer insights and consumer frameworks to identify target consumers

Strategy Development

• Aid in developing data-driven, winning strategy for our Twizzlers, Jolly Rancher, and Shaq-a-Licious brands
• Develop strategy to sustain our recent innovations
• Effectively communicate strategy to cross functional partners, collaborating closely with R&D, operations, equity team, seasons, and packtypes.

Innovation Partnership

• Work closely with the innovation team to drive forward winning innovation
• Work to prioritize innovation pipeline and drive pivots as capacity and market trends demand

Project Leadership

• Lead projects to develop new items for the Jolly Rancher and Twizzlers brands, based on strategy.
• Cross-functional partnership and relationship building in challenging environments
• Operate in ambiguous environments, make decisions, drive initiatives

Qualifications:

Education:

MBA required.

Experience/ Skills:

• At least 3 years of related work experience.
• Superior leadership skills.
• Overall business knowledge and holistic general management approach.
• Superior strategic thinking and planning.
• Outstanding analytical abilities, in both data analysis and forecasting
• Ability to nurture and contribute to innovation and creative solutions.
• Demonstrated ability to be accountable for sales and income results.
• Strong verbal and written communicator to a wide breadth of audiences including senior management.
• Excellent emotional intelligence.
• State-of-the-art functional marketing expertise in some, if not all, areas of marketing.

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