Manager, Marketing

Infor is seeking a Field Marketing Manager who will lead, create, manage and execute the marketing plan for Manufacturing industries in North America, including Industrial Manufacturing, Automotive, Aerospace & Defense, Food & Beverage, Fashion and Distribution. This role combines strategic thinking with a hands-on approach to the execution of marketing programs. The ideal candidate will have B2B enterprise software expertise (SaaS/Cloud) and is a team player who knows how to influence, partner and achieve results.

This role is critical in reaching the marketing pipeline goals, aligned to the sales revenue targets. This person will be responsible for working cross-functionally with sales, business development, strategy, partners, and central marketing teams to build and execute persona-centric integrated marketing programs for net new business and for expanded business within our customer base. The ideal candidate will have a strategic, results-driven mindset with an ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline. They are resourceful inside and outside the company, committed to continuous improvement, and passionate about demand generation.

A Day In The Life Typically Includes:

• Strategic partnership with the North America manufacturing leadership team to develop and implement marketing plans, blending a local go to market approach with the broader corporate marketing strategy.
• Identify the most effective marketing messages, value propositions, materials, channels, and calls-to-action for the line of business and develop a marketing mix designed to meet our growth goals.
• Work with internal creative, digital, events and operations teams on the execution of strategic marketing campaigns across a broad mix of tactics that achieve SAO and pipeline goals, including, but not limited to paid search, paid and organic social, email, virtual and in-person events, webinars, account-based marketing, vendor evaluation sites.
• Manage project timelines, resources, SOW (scope of work), budget while defining, extracting and synthesizing data to drive strategic planning to measure ROI.
• Engage with sales teams to present recommendations for short term and long- term plans, aggregated learnings and innovation opportunities.
• Collaborate with the global PR, AR and communications teams.
• Work with key alliance partners and Systems Integrator's to develop and execute co-marketing plans. Partner with business development on campaigns, forecasting and tracking results.

Basic Qualifications:

• Multi-channel B2B software marketing experience, gained within enterprise-level software technology industries.
• Experience in managing lead generation campaigns, including events, from conception to completion; approach to marketing includes connected campaigns vs one off tactics.
• Experience in manufacturing related marketing.
• Experience managing multi-channel buyer-journey marketing campaigns.
• Budget and project management skills.
• Experience writing copy for a range of promotional materials.
• Experience of marketing & sales technology - i.e. Salesforce and Demandbase.
• Communication skills with experience presenting to senior level colleagues.
• Some travel will be required.

Preferred Qualifications:

• Bachelor's Degree, preferably in Marketing or relevant work experience.
• Experience in the SaaS/software industry.
• SFDC, Pardot, ON24, ClickUp, DOMO, Demandbase experience.

US Remote: Alpharetta, GA, Dallas, TX,