Digital Marketing Manager

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Digital Marketing Manager

We are seeking an experienced and results-driven Digital Marketing Manager / Lead Digital Marketing Strategist to join our Adult Learner Recruitment team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across brand, vertical, and programmatic channels. The ideal candidate will have a proven track record of creating effective lead generation campaigns, driving conversions, and building strong client relationships through exceptional communication skills. In this role, you will lead strategy development, create briefs and reports, and work across various platforms to ensure that campaigns achieve business objectives.

This position is also listed as Lead Digital Marketing Strategist, Adult Learner Recruitment. While this opening is advertised as Digital Marketing Manager for posting purposes, the official and internal title of this hire is expected to be Lead Digital Marketing Strategist, Adult Learner Recruitment to align with EAB business norms.

This role may be based in Richmond, VA; Washington, D.C.; or remotely within the continental United States.

Primary Responsibilities:

• Strategy Development & Execution: Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion.
• Client Communication: Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals.
• Campaign Management: Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization across platforms. Ensure campaigns are delivered on time and within budget, continuously refining based on performance metrics.
• Content Creation & Briefing: Collaborate with internal teams to create compelling briefs, ad copy, and content that resonate with target audiences and drive engagement. Ensure consistency of messaging across all touchpoints.
• Performance Reporting & Analysis: Regularly track and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement.
• Platform Expertise: Utilize various platforms (e.g., Google Ads, Facebook Ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation. Work to stay updated on platform changes and enhancements to maximize results.
• Cross-functional Collaboration: Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals and deliver a seamless customer experience. Serve as a liaison between marketing and other departments.
• Continuous Learning & Innovation: Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation to bring innovative strategies to the table. Experiment with new technologies and tactics to enhance overall campaign effectiveness.

Basic Qualifications:

• Bachelor's degree in Marketing, Business, or related field (preferred).
• 5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies.
• Demonstrated success in developing and executing lead generation campaigns that drive conversions and measurable ROI.
• Strong client-facing communication skills, with the ability to build relationships and communicate effectively with both clients and internal teams.
• Expertise in digital advertising platforms (e.g., Google Ads, Facebook, LinkedIn, DSPs) and analytics tools (e.g., Google Analytics, reporting dashboards).
• Strong understanding of campaign tracking, performance measurement, and optimization strategies.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines

Ideal Qualifications:

• Ability to think strategically, analyze data, and make informed decisions that lead to campaign success.
• Strong written and verbal communication skills with an eye for detail and creative thinking.
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary range for this role is $68,000 - $84,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

Benefits:

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.