Marketing Communications Manager - Production & Industrial Print

Join our dynamic team at Konica Minolta as a Marcoms Manager for Production & Industrial Print! This pivotal role within the Branding & Content team is your opportunity to lead innovative content marketing strategies that drive our sales pipeline and elevate our brand. You'll be at the forefront of shaping our corporate story and activating key product launches, all while working in a fast-paced, collaborative, and fun environment. This role specifically focuses on the production and industrial print industry, requiring specialized marketing skills and industry knowledge.

• Lead Corporate Storytelling: Craft and communicate the compelling narrative of Konica Minolta's production and industrial print portfolio and its transformational program
• Drive Effective Content: Collaborate with the Campaign Managers to develop and execute marketing communications, brand, and content strategies that generate Marketing Qualified Leads ( MQL) and Sales Qualified Leads (SQL) within key customer segments in the production and industrial print sector, such as label, embellishment, inkjet, and digital toner based printing.
• Market Insight & Trend Analysis: Stay ahead of market trends and research specific to the production and industrial print industry to provide thought leadership and shape impactful Marcoms programs.
• Multi-channel Campaign Activation: Partner with Digital Marketing, Channel Marketing and Learning and Development teams to strategize and activate multi-channel campaigns
• Content Creation & Management: Develop marketing materials aligned with brand direction and customer segmentation requirements, focusing on the unique needs of the production and industrial print industry.
• Analyze marketing ROI to optimize programs and activities, ensuring they meet the specific demands of the production and industrial print sector.
• Event & Partnership Support: Support our Corporate Events and Partnership teams with communication activities as required.

Experience, Educational Requirements & Certifications

* 7+ years channel B2B marketing experience, preferably in the production and industrial print industry.
* Bachelor's degree in Marketing, Communications or related field
* Proficient with computer programs, including Microsoft Office applications
* Strong organizational skills, ability to follow up and high attention to detail
* Solid understanding of sales and business processes
* Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
* Has capabilities to interact regularly with other people within and outside the organization in planning, coordinating and executing marketing communications campaigns
* Creative storyteller with exceptional writing skills
* Thrive in a fast-paced, deadline-oriented, and fun, work environment

Competencies (Knowledge, skills & abilities)

* Excellent written and verbal communication and presentation skills
* Strong relationship-building skills and an ability to engage in collaborative decision-making
* Great project and time management skills
* High level of motivation and initiative. Passionate about results and detailed oriented
* Ability to adapt to changing work & business priorities

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Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.