Manager, Digital Marketing

See yourself at Odyssey.

Join the team as our new Manager, Digital Marketing.

Who We Are & Why We're Hiring

Odyssey Logistics & Technology Corporation (Odyssey) is a global logistics provider Our adaptive approach to solving modern logistics challenges differentiates us in the markets we serve. Odyssey Logistics & Technology's specialized multimodal expertise is the strategic foundation that provides clients with a full-service offering across our four operating divisions including intermodal, freight forwarding, transport & warehousing, and managed services.

Odyssey's multimodal services offer cost-effective, end-to-end freight solutions equipped to deliver on evolving customer requirements. Combined, Odyssey delivers innovative, high-value logistics services & technology solutions to support diverse customer requirements. In addition to being certified by the American Chemistry Council as a Responsible Care partner company we consistently exceed customer expectations by integrating analytics, carrier relationships, specialized assets, sustainability strategies and deep international expertise. Our unique approach ensures that customer shipments keep moving at full speed, even in the face of ever-changing market headwinds. Based in vibrant Charlotte, NC. Odyssey is on a journey to constantly innovate logistics. We're actively recruiting for this key, high profile role in the company because we have experienced tremendous growth and would love for you to join us!

Visit us at: www.OdysseyLogistics.com/careers

About the Job:

The position of Manager, Digital Marketing will have primary responsibility in developing and executing our digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This position requires a strategic thinker with a deep understanding of digital marketing channels, a proven track record of successful campaigns, and the ability to lead a team to achieve ambitious goals.

In This Role, You Will:

• Digital Strategy Development:
  
  
  
  • Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
  • Identify emerging trends, technologies, and platforms to stay ahead in the digital landscape.
  
  
  
  
• Team Leadership:
  
  
  
  • Lead, mentor, and inspire a high-performing digital marketing team.
  • Foster a collaborative and innovative work environment.
  
  
  
  
• Campaign Management:
  
  
  
  • Oversee the planning, execution, and optimization of multi-channel digital campaigns.
  • Monitor and analyze campaign performance metrics to ensure goals are met.
  
  
  
  
• Content Strategy:
  
  
  
  • Collaborate with the content team to create engaging and relevant content for various digital channels.
  • Ensure consistency in messaging and branding across all digital platforms.
  
  
  
  
• SEO and SEM:
  
  
  
  • Drive organic and paid search strategies to improve website visibility and drive traffic.
  • Stay informed about search engine algorithms and updates to optimize website performance.
  
  
  
  
• Social Media Management:
  
  
  
  • Develop and implement social media strategies to enhance brand presence and engagement.
  • Monitor social media trends and adapt strategies accordingly.
  
  
  
  
• Analytics and Reporting:
  
  
  
  • Utilize analytics tools to track, analyze, and report on the performance of digital marketing efforts.
  • Provide regular updates and insights to the leadership team.
  
  
  
  
• Budget Management:
  
  
  
  • Manage the digital marketing budget effectively, optimizing spending for maximum ROI.
  • Identify cost-saving opportunities without compromising campaign effectiveness.
  
  
  
  
• All other duties and projects as assigned.

Qualifications

We recognize not all applicants have every skill or qualification to match a job description exactly. Odyssey values diverse experiences in other industries, and we encourage everyone who meets most required qualifications to apply. While having "desired" qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. We are always looking for people who will bring something new to the table!

Required:

• Bachelor's degree in Marketing, Business, or a related field is required. (Master's degree is a plus).
• Proven experience (5+ years) in digital marketing with a focus on strategy and leadership roles.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Demonstrated success in developing and implementing successful digital marketing campaigns.
• Excellent analytical skills with the ability to interpret data and trends.
• Strong leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Salesforce and Pardot experience is a must.

Location: This is an in-office role based in Charlotte, NC. No travel is anticipated.

We offer a generous compensation and benefits package including:

• Choice of medical plans with FSA, HRA and HSA options;
• Company-paid dental and life/disability Plans;
• 401K with company match;
• Preferred vendor discounts;
• Competitive Paid Time Off.

No relocation allowance will be considered unless specifically addressed. All applicants must be currently authorized to work in the United States.

Odyssey is an equal opportunity employer. Qualified Applicants are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status, or any other classification protected under applicable Federal, State or Local law.

• 1916 Ayrsley Town Blvd suite 400, Charlotte, NC 28273, USA